Summary
The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the BRIC advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.
Key Highlights
- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $18,984.5 million in 2016. India was the fastest growing country with a CAGR of 9.7% over the 2012-16 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $13,727.9 million in 2016. This was followed by India, Russia and Brazil with a value of $3,507.9, $1,640.0, and $108.6 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $19,717.9 million in 2021, followed by India, Russia, Brazil with expected values of $5,066.0, $2,098.3 and $136.5 million, respectively.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising market
- Leading company profiles reveal details of key advertising market players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising market with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
Reasons to buy
- What was the size of the BRIC advertising market by value in 2016?
- What will be the size of the BRIC advertising market in 2021?
- What factors are affecting the strength of competition in the BRIC advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the BRIC advertising market?
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Table of Contents
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
BRIC Advertising
Industry Outlook
Advertising in Brazil
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in China
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in India
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading companies
Appendix
Methodology
About MarketLine
List of Tables
Table 1: BRIC advertising industry, revenue($m), 2012-21
Table 2: BRIC advertising industry, revenue($m), 2012-16
Table 3: BRIC advertising industry, revenue($m), 2016-21
Table 4: Brazil advertising industry value: $ million, 2012–16
Table 5: Brazil advertising industry category segmentation: $ million, 2016
Table 6: Brazil advertising industry geography segmentation: $ million, 2016
Table 7: Brazil advertising industry value forecast: $ million, 2016–21
Table 8: Brazil size of population (million), 2012–16
Table 9: Brazil gdp (constant 2005 prices, $ billion), 2012–16
Table 10: Brazil gdp (current prices, $ billion), 2012–16
Table 11: Brazil inflation, 2012–16
Table 12: Brazil consumer price index (absolute), 2012–16
Table 13: Brazil exchange rate, 2012–16
Table 14: China advertising industry value: $ million, 2012–16
Table 15: China advertising industry category segmentation: $ million, 2016
Table 16: China advertising industry geography segmentation: $ million, 2016
Table 17: China advertising industry value forecast: $ million, 2016–21
Table 18: China size of population (million), 2012–16
Table 19: China gdp (constant 2005 prices, $ billion), 2012–16
Table 20: China gdp (current prices, $ billion), 2012–16
Table 21: China inflation, 2012–16
Table 22: China consumer price index (absolute), 2012–16
Table 23: China exchange rate, 2012–16
Table 24: India advertising industry value: $ million, 2012–16
Table 25: India advertising industry category segmentation: $ million, 2016
Table 26: India advertising industry geography segmentation: $ million, 2016
Table 27: India advertising industry value forecast: $ million, 2016–21
Table 28: India size of population (million), 2012–16
Table 29: India gdp (constant 2005 prices, $ billion), 2012–16
Table 30: India gdp (current prices, $ billion), 2012–16
Table 31: India inflation, 2012–16
Table 32: India consumer price index (absolute), 2012–16
Table 33: India exchange rate, 2012–16
Table 34: Russia advertising industry value: $ million, 2012–16
Table 35: Russia advertising industry category segmentation: $ million, 2016
Table 36: Russia advertising industry geography segmentation: $ million, 2016
Table 37: Russia advertising industry value forecast: $ million, 2016–21
Table 38: Russia size of population (million), 2012–16
Table 39: Russia gdp (constant 2005 prices, $ billion), 2012–16
Table 40: Russia gdp (current prices, $ billion), 2012–16
Table 41: Russia inflation, 2012–16
Table 42: Russia consumer price index (absolute), 2012–16
Table 43: Russia exchange rate, 2012–16
Table 44: The Interpublic Group of Companies, Inc.: key facts
Table 45: The Interpublic Group of Companies, Inc.: key financials ($)
Table 46: The Interpublic Group of Companies, Inc.: key financial ratios
Table 47: Omnicom Group, Inc.: key facts
Table 48: Omnicom Group, Inc.: key financials ($)
Table 49: Omnicom Group, Inc.: key financial ratios
Table 50: Publicis Groupe SA: key facts
Table 51: Publicis Groupe SA: key financials ($)
Table 52: Publicis Groupe SA: key financials (€)
Table 53: Publicis Groupe SA: key financial ratios
Table 54: WPP plc: key facts
Table 55: WPP plc: key financials ($)
Table 56: WPP plc: key financials (£)
Table 57: WPP plc: key financial ratios
Table 58: Dentsu, Inc.: key facts
Table 59: Dentsu, Inc.: key financials ($)
Table 60: Dentsu, Inc.: key financials (¥)
Table 61: Dentsu, Inc.: key financial ratios
List of Figures
Figure 1: BRIC advertising industry, revenue($m), 2012-21
Figure 2: BRIC advertising industry, revenue($m), 2012-16
Figure 3: BRIC advertising industry, revenue($m), 2016-21
Figure 4: Brazil advertising industry value: $ million, 2012–16
Figure 5: Brazil advertising industry category segmentation: % share, by value, 2016
Figure 6: Brazil advertising industry geography segmentation: % share, by value, 2016
Figure 7: Brazil advertising industry value forecast: $ million, 2016–21
Figure 8: Forces driving competition in the advertising industry in Brazil, 2016
Figure 9: Drivers of buyer power in the advertising industry in Brazil, 2016
Figure 10: Drivers of supplier power in the advertising industry in Brazil, 2016
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2016
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2016
Figure 13: Drivers of degree of rivalry in the advertising industry in Brazil, 2016
Figure 14: China advertising industry value: $ million, 2012–16
Figure 15: China advertising industry category segmentation: % share, by value, 2016
Figure 16: China advertising industry geography segmentation: % share, by value, 2016
Figure 17: China advertising industry value forecast: $ million, 2016–21
Figure 18: Forces driving competition in the advertising industry in China, 2016
Figure 19: Drivers of buyer power in the advertising industry in China, 2016
Figure 20: Drivers of supplier power in the advertising industry in China, 2016
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in China, 2016
Figure 22: Factors influencing the threat of substitutes in the advertising industry in China, 2016
Figure 23: Drivers of degree of rivalry in the advertising industry in China, 2016
Figure 24: India advertising industry value: $ million, 2012–16
Figure 25: India advertising industry category segmentation: % share, by value, 2016
Figure 26: India advertising industry geography segmentation: % share, by value, 2016
Figure 27: India advertising industry value forecast: $ million, 2016–21
Figure 28: Forces driving competition in the advertising industry in India, 2016
Figure 29: Drivers of buyer power in the advertising industry in India, 2016
Figure 30: Drivers of supplier power in the advertising industry in India, 2016
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in India, 2016
Figure 32: Factors influencing the threat of substitutes in the advertising industry in India, 2016
Figure 33: Drivers of degree of rivalry in the advertising industry in India, 2016
Figure 34: Russia advertising industry value: $ million, 2012–16
Figure 35: Russia advertising industry category segmentation: % share, by value, 2016
Figure 36: Russia advertising industry geography segmentation: % share, by value, 2016
Figure 37: Russia advertising industry value forecast: $ million, 2016–21
Figure 38: Forces driving competition in the advertising industry in Russia, 2016
Figure 39: Drivers of buyer power in the advertising industry in Russia, 2016
Figure 40: Drivers of supplier power in the advertising industry in Russia, 2016
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2016
Figure 42: Factors influencing the threat of substitutes in the advertising industry in Russia, 2016
Figure 43: Drivers of degree of rivalry in the advertising industry in Russia, 2016
Figure 44: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 45: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 46: Omnicom Group, Inc.: revenues & profitability
Figure 47: Omnicom Group, Inc.: assets & liabilities
Figure 48: Publicis Groupe SA: revenues & profitability
Figure 49: Publicis Groupe SA: assets & liabilities
Figure 50: WPP plc: revenues & profitability
Figure 51: WPP plc: assets & liabilities
Figure 52: Dentsu, Inc.: revenues & profitability
Figure 53: Dentsu, Inc.: assets & liabilities
