Summary
"Cigarettes in Georgia, 2017" is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
Cigarette consumption is estimated to have declined during the 1990s as a result of the rapid contraction in the economy. Legitimate sales were estimated at 7.80 billion pieces in 2016, 30.3% below 1990 levels. Smuggled, illegally produced and counterfeit cigarettes used to have a major impact on demand in Georgia with up to 50% of the market believed to be supplied by non-duty paid cigarettes. GlobalData forecasts an initial fall in sales in 2017 as the effect of rising prices push more smokers towards the non-duty paid market. Volumes are expected to slip back by 5.8% although thereafter will recover reaching a forecast 8,140 million pieces in 2026. Per capita consumption will follow a similar pattern over the same period ending 2026 up 4.4% at 1,651 pieces.
Scope
- Legitimate sales were estimated at 7.80 billion pieces in 2016, 30.3% below 1990 levels.
- Per capita consumption exceeded 2,000 pieces/year at the start of the 1990s, but was down to 1,582 pieces/year in 2016: high by international standards.
- Imports are a growing feature of the market and stood at 8.7 billion pieces in 2015 with Ukraine the main source.
- Exports are not a significant feature and have fallen in recent years.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Companies Mentioned
Tbilisi Tobacco (Georgia Tobacco Manufacturing)
Batumi Tobacco Company
Japan Tobacco Inc. (JTI)
British American Tobacco (BAT)
Philip Morris International (PMI)
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Table of Contents
1. Overview 5
2. Market Size 7
3. Market Structure 13
4. Manufacturers & Brands 15
5. Taxation & Retail Prices 22
5.1. Taxation 22
5.2. Retail Prices 24
6. The Smoking Population 27
7. Production & Trade 30
7.1. Production 30
7.2. Imports 32
7.3. Exports 36
8. Operating constraints 39
8.1. Advertising Restrictions 40
8.2. Health Warnings 41
8.3. Other Restrictions 42
9. Company Profiles 43
10. Prospects & Forecasts 44
11. Appendix 46
11.1. What is this Report About? 46
11.2. Time Frame 47
11.3. Product Category Coverage 48
11.4. Methodology 49
11.5. About GlobalData 51
11.6. Disclaimer 52
11.7. Contact Us 53
List of Tables
Table 1: Cigarette Consumption, 1990-2016 8
Table 2: Per Capita Consumption, 1990-2016 10
Table 3: Illegal Exports to Turkey, 2007-2015 12
Table 4: Market Breakdown: Domestic v Imported Products, 2000-2015, Million Pieces 14
Table 5: Market Breakdown: Domestic v Imported Products, 2000-2015, % 14
Table 6: Manufacturer Market Shares, 2008-2016, Million Pieces 20
Table 7: Manufacturer Market Shares, 2008-2016, % 20
Table 8: Brand Share (Import Market), Jan-July 2016 21
Table 9: Retail Prices of Selected Brands, 2014 24
Table 10: Smoking Population, 1990-2016 28
Table 11: Smoking Prevalence by Gender & Age, 2000-2003, % 29
Table 12: Cigarette Production, 1990-2015 30
Table 13: Imports of Cigarettes, 1995-2015 33
Table 14: Imports by Country of Origin, 2000-2015, Million Pieces 34
Table 15: Imports by Country of Origin, 2000-2015, % 35
Table 16: Exports of Cigarettes, 2001-2015 37
Table 17: Exports by Country of Destination, 2015 38
Table 18: JSC Tbilisi Tobacco(1) 43
Table 19: The OGT Cigarette Factory 43
Table 20: Consumption Forecasts, 2016-2026 45
List of Figures
Figure 1: Methodology 49
Figure 2: GlobalData at a glance 51
