Plush toys are considered toys, and are made of cloth and polypropylene cotton and filled with different kinds of stuffing material. They are alternatively known as soft toys, stuffed animals or stuffed toys.
The improvement in the economy has allowed for plush toys to thrive in the Chinese market. They are particularly popular amongst children and are gaining tractiona amongst adult consumers as well, leading to designers to create plush toys designed for adults. The Chinese plush toy market’s main consumers are children while secondary consumers are adults.
The Chinese retail market for plush toys has been growing bigger over the years along with demand, with retail figures reaching a total of XX CNY in 2018, a X% growth over the previous year.
Steady development in the Chinese economy has led to an increase in the Chinese middle class. This combined with the government’s imperative to use internal demand as a GDP growth driver has led many to believe that the Chinese plush toy market will have a great performance in the future. According to ASKCI predictions, the Chinese plush toy market will eventually reach a total scale of XX CNY.
The increase in income for many people in China has led to a stronger emphasis on the pursuit of a stronger quality of life, and this has caused a positive effect on the Chinese plush toy market and child-oriented products market. Besides their functions as toys and entertainment, stronger emphasis is being place on their functions as decorations. Based on these facts it is safe to presume that the plush toy market will become even stronger in the future.
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Chapter 1 Plush toy industry overview
1.1 Overview
1.1.1 Product summary
1.1.2 Product categorization
1.1.3 Product applications
1.2 Industry characteristics
1.2.1 Non-cyclical
1.2.2 Regional
1.2.3 Seasonal
1.3 Plush toy industry operation model analysis
1.3.1 Production model
1.3.2 Purchasing model
1.3.3 Sales model
Chapter 2 Chinese plush toy industry development
2.1 Current developments
2.1.1 Development overview
2.1.2 Competitiveness analysis
2.1.3 Retail scale
2.1.4 Threats and countermeasures
2.1.5 Export trade problems and countermeasures
2.1.6 Development strategies
2.2 Chinese toy wholesale markets
2.2.1 Market overview
2.2.2 Core markets
2.2.2.1 Yiwu
2.2.2.2 Guangzhou
2.2.2.3 Zhengzhou
2.2.2.4 Shenyang
2.2.2.5 Chengdu
2.2.3 Core regions
2.2.3.1 Linyi
2.2.3.2 Beijing/Shijiazhuang
2.2.3.3 Urumchi
2.2.3.4 Haerbin
2.2.3.5 Xian
2.3 Chinese plush toy industry development analysis
2.3.1 Global plush toy market development
2.3.2 Chinese plush toy market development
2.3.3 Consumer market analysis
2.3.4 Challenges in the Chinese plush toy market
2.3.5 Development suggestions
Chapter 3 Chinese plush toy market supply and demand analysis
3.1 Plush toy production
3.1.1 Famous brands
3.1.2 Manufacturers
3.1.3 Production capacity
3.2 Demand analysis
3.2.1 2014-2018 demand analysis
3.2.2 2019-2025 demand predictions
3.3 Pricing analysis
3.3.1 Current prices
3.3.2 Pricing factors
Chapter 4 Plush toy industry supply chain analysis
4.1 Supply chain overview
4.2 Upstream developments
4.2.1 Wool industry
4.2.1.1 Development overview
4.2.1.2 Production overview
4.2.1.3 Market prices
4.2.2 Cashmere industry
4.2.2.1 Development overview
4.2.2.2 Production
4.2.2.3 Market prices
4.2.3 Cotton industry
4.2.3.1 Development overview
4.2.3.2 Production overview
4.2.3.3 Market prices
4.3 Downstream demand
4.3.1 Main sales channels
4.3.1.1 Agents
4.3.1.2 Sales channels
4.3.1.3 Professional retailers
4.3.1.4 Department stores
4.3.1.5 Online marketing channels
4.3.1.6 Exports
4.3.2 Consumer characteristics
4.3.2.1 Main consumers
4.3.2.2 Consumption characteristics
4.3.2.2.1 Children
4.3.2.2.2 Adults
Chapter 5 Plush toy foreign trade data analysis
5.1 Import trade analysis
5.1.1 Import volumes
5.1.2 Import figures
5.1.3 Import sources
5.1.4 Import prices
5.2 Export trade analysis
5.2.1 Export volumes
5.2.2 Export figures
5.2.3 Export recipients
5.2.4 Export prices
5.3 Export limitations and strategies
5.3.1 Limitation factors
5.3.1.1 Global economic conditions
5.3.1.2 Foreign trade barriers
5.3.1.3 Industry structural mismatches with international market
5.3.2 Export strategies and advice
5.3.2.1 For export toy companies
5.3.2.2 For government departments
Chapter 6 Chinese plush toy manufacturer competitiveness analysis
6.1 Company 1
6.1.1 Development overview
6.1.2 Main products
6.1.3 Operational analysis
6.1.4 Sales network analysis
6.1.5 Competitive advantages
6.2 Company 2
6.2.1 Development overview
6.2.2 Main products
6.2.3 Operational analysis
6.2.4 Sales network
6.2.5 Competitive advantages
6.3 Company 3
6.3.1 Development overview
6.3.2 Main products
6.3.3 Operational analysis
6.3.4 Sales network analysis
6.3.5 Competitive advantages
6.4 Company 4
6.4.1 Development overview
6.4.2 Main products
6.4.3 Operational analysis
6.4.4 Sales network
6.4.5 Competitive advantages
6.5 Company 5
6.5.1 Development overview
6.5.2 Main products
6.5.3 Operational analysis
6.5.4 Sales network analysis
6.6 Company 6
6.6.1 Development overview
6.6.2 Main products
6.6.3 Operational analysis
6.6.4 Sales network analysis
6.6.5 Competitive advantages
6.7 Company 7
6.7.1 Development overview
6.7.2 Main products
6.7.3 Operational analysis
6.7.4 Sales network analysis
6.7.5 Competitive advantages
6.8 Company 8
6.8.1 Development overview
6.8.2 Main products
6.8.3 Supporting facilities
6.8.4 Sales network
6.8.5 Competitive advantages
Chapter 7 Industry development trends and prospects
7.1 Investment prospects
7.1.1 Industry development prospects
7.1.2 Industry development trends analysis
7.1.3 Market prospects
7.1.4 Foreign trade prospects
7.2 Investment barriers
7.2.1 Financial barriers
7.2.2 Technical barriers
7.2.3 Brand barriers
7.2.4 Safety standard barriers
7.2.5 Channel barriers
7.3 Industry investment risks
7.3.1 Industry policy risks
7.3.2 Raw materials risk analysis
7.3.3 Macroeconomic fluctuations
7.3.4 Market competition
7.3.5 Technical risks
7.3.6 Foreign exchange risks
7.4 Plush toy industry investment strategies and advice
