Summary
Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the South Africa advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The South African advertising industry generated total revenues of $439.5m in 2016, representing a compound annual growth rate (CAGR) of 6.3% between 2012 and 2016.
- Internet usage is growing rapidly in South Africa. Extended broadband is assisting in the growth of digital advertising.
- The retailer segment was the industry's most lucrative in 2016, with total revenues of $116.6m, equivalent to 26.5% of the industry's overall value.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts
Reasons to buy
- What was the size of the South Africa advertising market by value in 2016?
- What will be the size of the South Africa advertising market in 2021?
- What factors are affecting the strength of competition in the South Africa advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's advertising market?
Companies Mentioned
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
WPP plc
'
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: South Africa advertising industry value: $ million, 2012–16
Table 2: South Africa advertising industry category segmentation: $ million, 2016
Table 3: South Africa advertising industry geography segmentation: $ million, 2016
Table 4: South Africa advertising industry value forecast: $ million, 2016–21
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Omnicom Group, Inc.: key facts
Table 13: Omnicom Group, Inc.: key financials ($)
Table 14: Omnicom Group, Inc.: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (£)
Table 18: WPP plc: key financial ratios
Table 19: South Africa size of population (million), 2012–16
Table 20: South Africa gdp (constant 2005 prices, $ billion), 2012–16
Table 21: South Africa gdp (current prices, $ billion), 2012–16
Table 22: South Africa inflation, 2012–16
Table 23: South Africa consumer price index (absolute), 2012–16
Table 24: South Africa exchange rate, 2012–16
List of Figures
Figure 1: South Africa advertising industry value: $ million, 2012–16
Figure 2: South Africa advertising industry category segmentation: % share, by value, 2016
Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2016
Figure 4: South Africa advertising industry value forecast: $ million, 2016–21
Figure 5: Forces driving competition in the advertising industry in South Africa, 2016
Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2016
Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2016
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2016
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2016
Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2016
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 15: Omnicom Group, Inc.: revenues & profitability
Figure 16: Omnicom Group, Inc.: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
