Summary

This report is part of the GlobalData COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on habit formation and behavioral economics.

This report focuses on how habits are formed and how COVID-19 has changed consumer behavior.

Scope

- COVID-19 has changed many previous trends.
- Long-term habits have been established due to quarantine lifestyles.
- Brands use consumer behavior strategies to engage consumers.

Reasons to Buy

- Understand a specific example of consumer trends and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.