Summary

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report explores how COVID-19 has effected consumers' mood and emotions. Hopeful, anxious, and tired consumers are investigated more deeply to answer the following questions - Who is feeling this way? Why? And what can brands do to target these shoppers?

Scope

- Optimism is currently on the rise, with a third of global shoppers feeling hopeful.
- Being hopeful makes consumer more likely to consider going on trips and buying more non-essential items.
- Anxious consumers are worried about the economy, their finances, and their vitamin intake.

Reasons to Buy

- Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.