Summary

Freeze-dried foods are often considered as a quick nourishment tool for the pantry and outdoor camping environment. The COVID-19 pandemic has shifted attitudes to create a greater appreciation of the functionality of ambient long-life food. Coupled with heightened demand for sealed packaging and concerns over food safety, freeze-dried food processes have significant potential to gain greater market adoption.

This report provides an overview of freeze-dried foods. It looks at how the process type is gaining greater appreciation in the wake of the COVID-19 pandemic, and how the public health crisis has encouraged product innovation beyond its niche target audience. Furthermore, it assesses potential roles that freeze-dried foods can have with greater consumer consciousness.

Scope

- Millennials are the most receptive generation group to sealed packaging. Since airtight packaging must be used to preserve freeze-dried foods, younger consumers must be a target audience.
- Concerns around food safety during the pandemic provide freeze-dried foods with an opportunity space to erode perceptions it is consumed exclusively for niche occasions outdoors.
- The nature of freeze-dried food packaging provide distributors with a lightweight compact product that does not require a cold chain. In light of growing environmental consciousness, these ambient long-life foods have significant potential for wider market adoption.

Reasons to Buy

- Gain insight into why consumer attitudes to long-life foods are changing.
- Identify new product innovations that some brands have already committed to.
- Discover what role freeze-dried foods can be play in the near future.