Summary
The Turkish pasta & noodles sector is led by ‘dried pasta’ category in value terms. Dried & instant noodles category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading distribution channel for the pasta & noodles products in the country. Flexible packaging is most commonly used pack material in the sector, followed by paper & board. Barilla, Nuh’un Ankara Makarnasi and Tat Gida Sanayi A.S are the top players in this sector.
GlobalData’s Country Profile report on the Pasta & Noodles sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Scope
- The Turkish pasta & noodles sector is expected to grow at a CAGR of 3.5% by value during 2018-2023
- Dried pasta is the largest category in both the value and volume terms in the Turkish pasta & noodles sector
- Dried & instant noodles category is expected to register fastest value growth at a CGAR of 12.1% during 2018-2023
- Hypermarkets & supermarkets is the largest distribution channel with a value share of 83%
- Barilla, Nuh’un Ankara Makarnasi. and Tat Gida Sanayi A.S. are the top three companies in the sector
- Flexible packaging accounted for a share of 88.6% in the Turkish pasta & noodles sector
- The consumption of pasta & noodles is higher among males than females in Turkey
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
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Table of Contents
Report scope
Executive summary
Turkey in the global and regional context
Turkey in the global and Eastern Europe pasta & noodles sector
Turkey compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Turkey compared to the Eastern Europe and global levels
Sector analysis - pasta & noodles
Country snapshot - pasta & noodles sector in Turkey
Value and volume analysis - pasta & noodles sector in Turkey
Degree of trading up/down in the Turkish pasta & noodles sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ambient noodles
Category analysis: ambient pasta
Segment analysis (in value terms): ambient pasta
Segment analysis (in volume terms): ambient pasta
Category analysis: chilled noodles
Category analysis: chilled pasta
Category analysis: dried & instant noodles
Segment analysis (in value terms): dried & instant noodles
Segment analysis (in volume terms): dried & instant noodles
Category analysis: dried pasta
Distribution analysis
Distribution channel share analysis: pasta & noodles
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018
Top 5 companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value and volume categories
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in gm), 2018
Ambient pasta - value analysis by segment, 2013-2023
Ambient pasta - volume analysis by segment, 2013-2023
Dried & instant noodles - value analysis by segment, 2013-2023
Dried & instant noodles - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top 5 companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Pasta & noodles sales distribution in Turkey - by category, 2018
Brand share (in value and volume terms) in the pasta & noodles sector, 2018
Brand share (in value and volume terms) in the pasta & noodles sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Turkey in the global and Eastern Europe pasta & noodles sector, 2018-2023
Turkey compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Turkey, Eastern Europe, and global, 2013-2023
PCE comparison - Turkey, Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, pasta & noodles sector, 2013-2023
Extent to which consumers are trading up or down in the pasta & noodles sector
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, ambient noodles category, 2013-2023
Market size and growth analysis by value and volume, ambient pasta category, 2013-2023
Market size and growth analysis by value and volume, chilled noodles category, 2013-2023
Market size and growth analysis by value and volume, chilled pasta category, 2013-2023
Market size and growth analysis by value and volume, dried & instant noodles category, 2013-2023
Market size and growth analysis by value and volume, dried pasta category, 2013-2023
Share of key distribution channels (in value terms) - pasta & noodles, 2018
Key distribution channel share by category (in value terms), 2018
Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - pasta & noodles, 2018
Key pack materials in the Turkish pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Turkish pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Turkish pasta & noodles sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Turkey compared to Eastern Europe and the world
