Summary
The Romanian Ice Cream market is forecast to register higher growth in Off-trade sales than On-trade sales during 2015-2020. The 'Impulse Ice Cream - Single Serve' category the largest in the Off-trade volume consumption while Artisanal Ice Cream leads the On-trade consumption. The 'Impulse Ice Cream - Single Serve' is forecast to register fastest growth in both On-trade and Off-trade consumption during 2015-2020. On-trade sales lead the overall distribution of Ice cream in the country. Betty Ice, Nestle S.A. TOP GEL PROD SRL are the leading players in the country.
Key Findings
- The Ice Cream market in Romania is forecast to grow at a CAGR of 7.6% in volume terms during 2015-2020
- The 'Impulse Ice Cream - Single Serve' category accounts for the highest Off-trade and On-trade volume consumption in Romania
- On-trade sales account for the majority share in the Artisanal Ice Cream category
- Betty Ice is the leading brand in the 'Impulse Ice Cream - Single Serve' category
- Flexible Packaging is the most commonly used packaging material in the an Ice Cream market
Synopsis
Consumer and Market Insights report on the Ice Cream market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Introduction
- Report Scope
Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis -Key Takeaways
Market Overview
- Value and volume analysis for the Romanian Ice Cream market
- Impact of exchange rate fluctuations on the Romanian Ice Cream market
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in the Romanian Food market
- Leading distribution channels (value terms) in the Romanian Ice Cream market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value) by category
Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to RON
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (RON and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015
BETTY ICE S.R.L
Mars Incorporated
Nestle S.A. - Brands
Unilever PLC
