Summary
The Malaysian confectionery sector is led by the sugar confectionery category in value terms, while the chocolate category is forecast to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of confectionery products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and paper & board. ‘Mondelez International, Inc’, Nestle SA, and 'Mars, Incorporated' are the leading players in the Malaysian confectionery sector.
GlobalData’s Country Profile report on the confectionery sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for chocolate, gum, and sugar confectionery with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.
Scope
- The per capita consumption of confectionery was lower in Malaysia compared to the global level in 2018
- The sugar confectionery category is expected to gain market share in both value and volume terms during 2018-2023
- Hypermarkets & supermarkets is the leading distribution channel in the Malaysian confectionery sector.
- Mentos is the leading brand in value terms in the Malaysian confectionery sector
- Flexible packaging is the most commonly used pack material in the Malaysian confectionery sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Companies Mentioned
Perfetti van melle spa
Nestle sa
Khee san food industries sdn bhd
Mars incorporated
Mondelez international inc
Cocoaland holdings bhd
Jg summit holdings inc.
Lofthouse of fleetwood ltd.
Ferrero
Hamac food industries sdn bhd
'
Table of Contents
Report scope
Executive summary
Malaysia in the global and regional context
Malaysia in the global and Asia-Pacific confectionery sector
Malaysia compared to other leading countries in the Asia-Pacific
Per capita consumption and expenditure - Malaysia compared to the Asia-Pacific and global levels
Sector analysis - confectionery
Country snapshot - confectionery sector in Malaysia
Value and volume analysis - confectionery sector in Malaysia
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: chocolate
Segment analysis (in value terms): chocolate
Segment analysis (in volume terms): chocolate
Category analysis: gum
Segment analysis (in value terms): gum
Segment analysis (in volume terms): gum
Category analysis: sugar confectionery
Segment analysis (in value terms): sugar confectionery
Segment analysis (in volume terms): sugar confectionery
Distribution analysis
Distribution channel share analysis: confectionery
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Value and volume share of Malaysia in the global and Asia-Pacific confectionery sector, 2018-2023
Country snapshot - leading value categories and fastest growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in kg), 2018
Chocolate - value analysis by segment, 2013-2023
Chocolate - volume analysis by segment, 2013-2023
Gum - value analysis by segment, 2013-2023
Gum - volume analysis by segment, 2013-2023
Sugar confectionery - value analysis by segment, 2013-2023
Sugar confectionery - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Category comparison - with health & wellness and without health & wellness claims, 2013-2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Confectionery sales distribution in Malaysia - by category, 2018
Brand share (in value and volume terms) in the confectionery sector, 2018
Brand share (in value and volume terms) in the confectionery sector by category, 2018
Key health & wellness product attributes driving sales in Malaysia, 2013-2023
Key health & wellness consumer benefits driving sales in Malaysia, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Malaysia compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Malaysia, Asia-Pacific, and global, 2013-2023
PCE comparison - Malaysia, Asia-Pacific, and global, 2013-2023
Market size and growth analysis by value and volume, confectionery sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, chocolate category, 2013-2023
Market size and growth analysis by value and volume, gum, 2013-2023
Market size and growth analysis by value and volume, sugar confectionery, 2013-2023
Share of key distribution channels (in value terms) - confectionery, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value and volume terms) in the confectionery sector, 2018
Leading brands (in value and volume terms) by category in the confectionery sector, 2018
Category-wise consolidation/fragmentation (in value terms) - confectionery, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the Malaysian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Malaysian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Malaysian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Malaysian confectionery sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Malaysia compared to Asia-Pacific and the world
