Summary
The Singaporean baby food market is small in terms of total size, but highly developed in terms of per capita consumption. The fluctuations in the number of births have a clear effect on sales. In value terms, almost 90% of the market consists of baby milks, with the bulk of the remainder split between baby meals/drinks and baby cereals in 2015. In volume terms, milk accounts for 76.9%, wet meals and drinks for 12.8%, cereals for 9.5% and finger foods remain marginal in 2015. Prospects for the market depend to a large extent on the number of births. Based on a slow but consistent increase in the number of births, GlobalData forecasts that in volume terms the market will grow by 6.5% between 2015 and 2021.
Key Findings
- Singapore is one of the wealthiest countries in the world but the baby food market is small as it is sophisticated and buoyant.
- Consumption of baby food in Malaysia decreased by 1.3% since 2009 in terms of volume. Market value reached 48.6% more than in 2009, and equivalent to growth of 27.6% at constant prices.
- Nestlé is the only major company to have a share in all market segments.
- Singapore has recently become an Asian hub for the production of baby milk.
- The meals and drinks sector has shown significant growth in both volume and value terms.
- Total baby food consumption is forecast to grow by 6.5% between 2015 and 2021.
Synopsis
“Baby Food in Singapore” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Singapore market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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Introduction
Executive summary
Definitions
Background to the Market
Births: Live birth rates
Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Market Overview
Key features and developments
Market value and volume
Manufacturer shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals and drinks
Baby Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Abbott Laboratories Singapore Pte Ltd
Nestlé Singapore (Pte) Ltd
Mead Johnson Nutrition (Singapore) Pte Ltd
Dumex Singapore (Danone)
FrieslandCampina (Singapore) Pte Ltd
Heinz Singapore Pte Ltd
Other Suppliers
Distribution
Retail structure
Baby Food Retailing
Economic background
Economic background
Key macro-economic forecasts
Prospects and forecasts
Prospects and Forecast
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About GlobalData
Table 1: Birth and Population Trends, 2005-2015
Table 2: Birth and Population Trends, Resident Population, 2005-2015
Table 3: Singapore: Ethnic Composition, 2009-2015
Table 4: Breakdown of Live Births by Ethnic Composition, 2010-2015
Table 5: Fertility Rates by Ethnic Origin, 2000-2014
Table 6: Births by Age of Mother, 2014
Table 7: Number of Women of Childbearing Age by Age Group, 2009 and 2015
Table 8: Average Monthly Household Income from Work, 2009-2015
Table 9: Marriage, Divorce and Birth Trends, 2009-2015
Table 10: Women in Employment, 2009-2015
Table 11: Working Women by Age Group, 2009-2015
Table 12: Breastfeeding Incidence, 2001 and 2011
Table 13: Breastfeeding Incidence, 2004-2005
Table 14: Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008
Table 15: Market Size, 2015, and Growth Rates, 2009-2015
Table 16: Baby Food: Manufacturer Share Trends, Value and Volume, %, 2010-2015
Table 17: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 18: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 19: Baby Milks: Brand Price Positioning Analysis, 2016
Table 20: Baby Milks by Type of Pack, 2016
Table 21: Baby Milks by Pack Sizes, 2016
Table 22: Baby Milks: Manufacturer Shares, Value and Volume, %, 2010-2015
Table 23: Baby Cereals by Type of Pack, 2016
Table 24: Baby Cereals by Pack Size, 2016
Table 25: Baby Cereals : Manufacturer Shares, Value and Volume, %, 2010-2015
Table 26: Wet Meals by Type of Packaging, 2016
Table 27: Wet Meals by Pack Size, 2016
Table 28: Baby Meals and Drinks : Manufacturer Shares, Value and Volume, %, 2010-2015
Table 29: Finger Foods by Pack Type, 2016
Table 30: Finger Foods by Pack Size, 2016
Table 31: Baby Finger Foods: Manufacturer Shares, Value and Volume, %, 2010-2015
Table 32: Mead Johnson: Sales in Singapore, 2011-2015
Table 33: Packaged Food Sales by Channel, S$ Billion, 2009-2015 Table 34: Baby Milks: Sales by Outlet Type, 2010-2015 Table 35: Baby Meals and Juices: Sales by Outlet Type, 2010-2015
Table 36: Economic Indicators, 2009-2016
Table 37: Key Macro-Economic Forecasts, 2015-2021
Table 38: Birth and Population Projections, 2009-2021
Table 39: Baby Population, Number of Babies, 2005-2021 Table 40: Number of Women of Childbearing Age by Age Group, 2015 and 2020
Table 41: Baby Food: Market Value, Current Prices, 2009-2015
Table 42: Baby Food: Market Value, Constant Prices, 2009-2015
Table 43: Baby Food: Market Value, US Dollars, 2009-2015
Table 44: Baby Food: Market Volume, Tons, 2009-2015
Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 47: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 48: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 49: Baby Milks: Sector Trends, 2009-2015
Table 50: Baby Milks: Sector Segmentation, Value and Volume, 2009-2015
Table 51: Baby Milks: Brand Price Analysis, 2016
Table 52: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 53: Baby Meals and Drinks: Sector Trends, 2009-2015
Table 54: Baby Finger Foods: Sector Trends, 2009-2015
Table 55: Imports of Milks and Cereals by Country of Origin, Volume, 2010-2015
Table 56: Imports of Milks and Cereals by Country of Origin, Value, 2010-2015
Table 57: Imports of Other Baby Food by Country of Origin, Volume, 2010-2015
Table 58: Imports of Baby Food by Country of Origin, Value, 2010-2015
Table 59: Exports of Milks and Cereals by Country of Destination, Volume, 2012-2015
Table 60: Exports of Milks and Cereals by Country of Destination, Value, 2012-2015
Table 61: Exports of Other Baby Food by Country of Destination, Volume, 2012-2015
Table 62: Exports of Baby Food by Country of Destination, Value, 2012-2015
Table 63: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 65: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021
Table 66: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 69: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 70: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 71: Facings Allocation by Product Type
Abbott Laboratories Singapore Pte Ltd
Nestlé Singapore (Pte) Ltd
Mead Johnson Nutrition (Singapore) Pte Ltd
Dumex Singapore (Danone)
FrieslandCampina (Singapore) Pte Ltd
Heinz Singapore Pte Ltd
Bellamy's Organic
Fook Sang Tong Trading Pte Ltd
Healthy Times
Want Want Food Pte Ltd
Morinaga Nutritional Foods
(Asia Pacific) Pte Ltd
Pigeon Singapore Pte Ltd.
