Summary
"Delivery Saver Schemes in the UK - 2018", report forms part of GlobalData's Retail Channel series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers that subscribe to food & non-food delivery saver schemes. The report analyses the two types of delivery schemes including their usage at various retailers and consumer attitudes.
While the percentage of consumers subscribing to food & grocery delivery saver schemes has increased significantly across all age groups, younger shoppers have driven the increase over the past year with penetration up 14.1 ppts to 41.7% among 15-24 year olds.
Penetration of non-food delivery saver schemes is still lower than that of schemes offered by food & grocery retailers - 35.1% of online food & grocery shoppers signed up to food & grocery schemes versus 28.0% of non-food online shoppers for non-food delivery saver schemes.
Scope
- For most retailers, the average price of a non-food delivery schemes is £10, however for those such as New Look, Next and MandM Direct, that charge £20 per year, a delivery saver scheme must offer something additional to warrant the higher price.
- Male online shoppers drove uptake of non-food delivery saver schemes with penetration rising 7.6 ppts to 30.0% in 2018 versus female shopper penetration which rose 4.0 ppts to 26.0%.
- Grocers struggle to make their delivery saver schemes profitable given the high cost per delivery but retailers cannot afford to be without a scheme as it will put them at a disadvantage to their competitors.
Reasons to buy
- Use our in-depth consumer insight to learn how delivery saver schemes can impact consumer shopping habits and ensure that your delivery options meet the needs of shoppers.
- Understand what drives consumers to subscribe to a delivery saver scheme, such as how much consumers are willing to spend on these options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers that offer delivery saver schemes in order to understand how to appeal shoppers and maximise uptake of these services.
Companies Mentioned
Tesco
ASDA
Amazon
Amazon Fresh
Morrisons
Ocado
Sainsbury's
ASOS
Amazon Prime
Argos
H&M
John Lewis
New Look
Next
MandM Direct
JD Sports
Topman
Superdry
Charles Tyrwhitt
Boohoo
Missguided
The Perfume Shop
PrettyLittleThing
Simply Be
Feelunique
Selfridges
Jacamo
Oasis
Public Desire
Marks & Spencer
Boots
Debenhams
Sports Direct
Superdrug
Very.co.uk
Topshop
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Table of Contents
Food & grocery delivery saver schemes
Headlines
Who subscribes
Who subscribes by retailer
Who subscribes by type of scheme
How people shop
Why people shop
Food & grocery delivery saver scheme specifications
Non-food delivery saver schemes
Headlines
Who subscribes
Who subscribes by retailer
How people shop
Why people shop
Non-food delivery saver scheme specifications
Appendix
Methodology
Technical details: methodology & definitions
List of Tables
Food & grocery delivery saver scheme specifications - Amazon Fresh, ASDA delivery pass, Morrisons delivery pass
Food & grocery delivery saver scheme specifications - Ocado smart pass, Sainsbury's delivery pass, Tesco delivery pass
Non-food delivery saver scheme specifications - Amazon Prime, ASOS premier, boohoo premier, Next Unlimited, New Look delivery pass
Non-food delivery saver scheme specifications - Selfridges+, Feelunique unlimited, Jacamo unlimited, JD X Unlimited, Missguided unicorn delivery
Non-food delivery saver scheme specifications - MandM Premier, Oasis Unlimited, PrettyLittleThing Royalty, Public Desire: PD pass, Simply Be: Be unlimited
Non-food delivery saver scheme specifications - The Perfume Shop
List of Figures
Penetration 2018: subscribers of food & grocery delivery saver schemes, by demographic
Penetration 2017: subscribers of food & grocery delivery saver schemes, by demographic
Profile 2018: subscribers of food & grocery delivery saver schemes, by demographic
Profile 2017: subscribers of food & grocery delivery saver schemes, by demographic
Retailer usage: subscribers of food & grocery delivery saver schemes, 2017 & 2018
Proportion of shoppers that subscribe to food & grocery retailers’ delivery saver schemes, 2017 & 2018
Profile: subscribers of Amazon Fresh, by demographic, 2018
Profile: subscribers of ASDA delivery pass, by demographic, 2018
Profile: subscribers of Morrisons delivery pass, by demographic, 2018
Profile: subscribers of Ocado smart pass, by demographic, 2018
Profile: subscribers of Sainsbury's delivery pass, by demographic, 2018
Profile: subscribers of Tesco delivery saver, by demographic, 2018
Food & grocery delivery saver schemes: anytime vs. midweek subscribers, 2018
Food & grocery delivery saver schemes: impact on shopping behaviour, overall & by grocer, 2018
Food & grocery delivery saver schemes: drivers of subscriptions, by subscribers & non-subscribers, 2018
Food & grocery delivery saver schemes: non-subscriber views, 2018
Price that non-subscribers would pay for a monthly food & grocery delivery saver scheme, 2017 & 2018
Penetration 2018: subscribers of non-food delivery saver schemes, by demographic
Penetration 2017: subscribers of non-food delivery saver schemes, by demographic
Profile 2018: subscribers of non-food delivery saver schemes, by demographic
Profile 2017: subscribers of non-food delivery saver schemes, by demographic
Retailer usage: subscribers of non-food delivery saver schemes, 2018
Profile: subscribers of Amazon Prime, by demographic, 2018
Profile: subscribers of ASOS Premier, by demographic, 2018
Profile: subscribers of boohoo Premier, by demographic, 2018
Profile: subscribers of JD Sports: JD X Unlimited, by demographic, 2018
Profile: subscribers of Next Unlimited, by demographic, 2018
Profile: subscribers of New Look: the delivery pass, by demographic, 2018
Non-food delivery saver schemes: impact on shopping behaviour, overall & by top 5 retailers, 2018
Non-food delivery saver schemes: impact on shopping behaviour, overall & by other retailers, 2018
Non-food delivery saver schemes: drivers of subscriptions, by subscribers & non-subscribers, 2018
Non-food delivery saver schemes: non-subscribers’ views, 2018
Price that non-subscribers would pay for an annual non-food delivery saver scheme, 2018
Non-food retailers which shoppers would like to have delivery saver schemes for, 2017 & 2018
