Summary

"COVID-19 Impact on The Coca-Cola Company, H2 2020 Update" reports key findings as of October 5, 2020 based on market analysis and brand diversification by industry and geography.

The coronavirus outbreak has had an adverse impact on the company's sales across all regions, leading to a significant decline in its Q2 2020 revenue. Coca-Cola is undertaking initiatives to keep up with changing consumer habits and tap into the recent pandemic-fueled online sales of beverages and food. The non-alcoholic beverage giant is also taking necessary measures to help its employees, customers, and various stakeholders in the face of the pandemic. COVID-19 has negatively impacted Coca-Cola so far and will continue to do so for the rest of the year because of its lack of product diversity.

Scope

- Revenues in North America were the most affected in Q2 2020 primarily because of the effect of COVID-19 in the US.
- Coca-Cola's soft drinks sales are expected to be heavily impacted by the pandemic.
- A significant decline is projected in Coca-Cola's non-alcoholic beverage brand sales due to weak demand for soft drinks during the crisis, particularly in its North American market.
- Losses in the sales of carbonates are expected to lead to a massive decline in non-alcoholic beverage sales in 2020.

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