Summary
“Finland Baby Food, 2021” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Finalnd market.
Finland registered a sharp decline in births from 2010-2019. However, births increased slightly in 2020 to reach 46,452.The Finnish baby food sector grew from €84.5 million (US$112.1 million) in 2014 to €86.1 million (US$96.2 million) in 2020, registering a CAGR of 0.3%.Baby meals held 63% of value sales (and over three quarters of volume sales) in 2020, followed by baby milks with a 20% share, and baby cereals & dry meals with 17.1% . Although the impact of COVD-19 was severe in 2020, it was nonetheless less disastrous compared to the other larger European economies. In 2020, the country’s GDP dropped by 3.6%. The contraction was primarily due to lower private consumption, reduced investments, and declining exports resulting caused by COVID-19 pandemic.
Finland’s economy is forecast to increase by 3.2 in 2021, and by 1.2% in 2022
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The Finnish baby food sector held 1.8% share in both value and volume terms in 2019
- Since 2011, the baby population in Finland has decreased annually
- Danone Group was the leading company in the baby milks category in both value and volume terms in 2020
- Spain, Denmark, and Sweden together supplied over three-quarters of milks and cereals to the Finnish market in 2019
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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Table of Contents
Introduction
Executive summary
Market environment
Value and volume growth analysis by region
Growth analysis of Finland compared to other leading countries in the Western Europe market
PCC And PCE Of Finland compared to global and Western Europe markets
Background
Births
The consumer
Socio demographic trends
Working women
Breastfeeding trends
Regulations
Overview
Finnish baby food sector snapshot
Market size analysis
Manufacturer shares
Category analysis
Baby milks
Baby cereals & dry meals
Meals
Production and trade
Imports
Exports
Distribution
Channel share analysis
Baby food retailing
Economic background
GDP growth and inflation
Finland macroeconomic analysis
Prospects and forecasts
Population growth
Birth & population projections
Finnish baby food sector snapshot
Impact of COVID 19
Consumer attitude
Definition
Appendix
Summary methodology
About GlobalData
List of Tables
Birth & population trends, 2010 2020
Live births by region, 2016 2019
Families with children aged 0 3 years
Births by age of mother, 2009, 2015 & 2019
Number of women of childbearing age by age group, 2010, 2015, & 2020
Trends in the number of working women, 2010 2019
Employment rates among women with children aged up to three years, 2006 2011
Incidence of exclusive breastfeeding, 1995 2010
Incidence of overall breastfeeding, 1995 2010
Incidence of extra food intake, 1995 2010
Leading categories (value), 2020
Leading categories (volume), 2020
Baby food: manufacturer shares, value & volume, %, 2016 2020
Baby food: manufacturer shares by category, %, 2020
Baby milks: SKUs by pack size, 2020
Baby milks: brand price positioning analysis, 2020
Baby milks: manufacturer shares, % value & volume , 2015 2020
Baby cereals: SKUs by pack size, 2020
Baby cereals: brand price positioning analysis, 2020
Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015 2020
Baby meals: SKUs by pack size, 2020
Baby meals: SKUs by pack type, 2020
Baby meals: brand price positioning analysis, 2020
Baby meals: manufacturer shares, value & volume, %, 2015 2020
List of Figures
Value and volume share of Finland in the global and Western Europe baby food sector, 2019 2024
Finland compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Finland, Western Europe, and Global, 2014 2024
PCE Comparison Finland, Western Europe, And Global, 2014 2024
Baby food: sector size (value), 2014 2020
Baby food: sector size (volume), 2014 2020
Market size and growth analysis by value and volume, baby food sector, 2014 2026
Baby food: manufacturer shares, value %, 2020
Baby food: manufacturer shares, volume %, 2020
Baby food: manufacturer shares by category, % value, 2020
Market size and growth analysis by value and volume, baby milks category, 2014 2026
Baby milks: per capita expenditure & consumption, 2014 2020
Baby milks: per capita expenditure & consumption by age group, 2014 2020
Baby milks: segmentation, value and volume, 2014 2020
Leading companies (in value and volume terms) in the baby milk category, 2020
Market size and growth analysis by value and volume, baby cereals category, 2014 2026
Baby cereals & dry meals: per capita expenditure & consumption, 2014 2020
Leading companies (in value and volume terms) in the baby cereals category, 2020
Market size and growth analysis by value and volume, baby meals category, 2014 2026
Baby meals: per capita expenditure & consumption, 2014 2020
Leading companies (in value and volume terms) in the baby meals category, 2020
Share of key distribution channels (in value terms) baby food, 2020
Key distribution channel share by category (in value terms), 2020
