Table of Contents
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 Top 5 Emerging Countries Digital Advertising
2.1. Industry Outlook
3 Digital Advertising in South Africa
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in Brazil
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Digital Advertising in China
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Digital Advertising in India
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Digital Advertising in Mexico
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
12 Macroeconomic Indicators
12.1. Country data
13 Company Profiles
13.1. Microsoft Corporation
13.1. Amazon.com, Inc.
13.2. Apple Inc
13.3. Meta Platforms, Inc.
13.4. Tencent Holdings Limited
13.5. Baidu, Inc.
13.6. Publicis Groupe SA
13.7. Alphabet Inc
13.8. Alibaba Group Holding Limited
13.9. Naver Corp
13.10. Havas SA
13.11. RTL Group SA
13.12. Enero Group Limited
13.13. REA Group Ltd
13.14. Globo Comunicacao e Participacoes S.A.
13.15. Omnicom Group, Inc.
13.16. Canadian Broadcasting Corp
13.17. Beijing ByteDance Technology Co Ltd
13.18. Flipkart Internet Pvt Ltd
13.19. RCS MediaGroup SpA
13.20. Rakuten Group Inc
13.21. Mercado Libre Inc
13.22. bol.com bv
13.23. Yandex NV
13.24. Mail.Ru Group LLC
13.25. Kakao Corp
13.26. S4 Capital plc
13.27. Paramount Global Inc
14 Appendix
14.1. Methodology
14.2. About MarketLine

List of Tables
Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-28
Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-23
Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2023-28
Table 4: South Africa digital advertising market value: $ million, 2018-23
Table 5: South Africa digital advertising market category segmentation: % share, by value, 2018-2023
Table 6: South Africa digital advertising market category segmentation: $ million, 2018-2023
Table 7: South Africa digital advertising market geography segmentation: $ million, 2023
Table 8: South Africa digital advertising market value forecast: $ million, 2023-28
Table 9: South Africa size of population (million), 2019-23
Table 10: South Africa gdp (constant 2005 prices, $ billion), 2019-23
Table 11: South Africa gdp (current prices, $ billion), 2019-23
Table 12: South Africa inflation, 2019-23
Table 13: South Africa consumer price index (absolute), 2019-23
Table 14: South Africa exchange rate, 2019-23
Table 15: Brazil digital advertising market value: $ million, 2018-23
Table 16: Brazil digital advertising market category segmentation: % share, by value, 2018-2023
Table 17: Brazil digital advertising market category segmentation: $ million, 2018-2023
Table 18: Brazil digital advertising market geography segmentation: $ million, 2023
Table 19: Brazil digital advertising market value forecast: $ million, 2023-28
Table 20: Brazil size of population (million), 2019-23
Table 21: Brazil gdp (constant 2005 prices, $ billion), 2019-23
Table 22: Brazil gdp (current prices, $ billion), 2019-23
Table 23: Brazil inflation, 2019-23
Table 24: Brazil consumer price index (absolute), 2019-23
Table 25: Brazil exchange rate, 2019-23
Table 26: China digital advertising market value: $ million, 2018-23
Table 27: China digital advertising market category segmentation: % share, by value, 2018-2023
Table 28: China digital advertising market category segmentation: $ million, 2018-2023
Table 29: China digital advertising market geography segmentation: $ million, 2023
Table 30: China digital advertising market value forecast: $ million, 2023-28
Table 31: China size of population (million), 2019-23
Table 32: China gdp (constant 2005 prices, $ billion), 2019-23
Table 33: China gdp (current prices, $ billion), 2019-23
Table 34: China inflation, 2019-23
Table 35: China consumer price index (absolute), 2019-23
Table 36: China exchange rate, 2019-23
Table 37: India digital advertising market value: $ million, 2018-23
Table 38: India digital advertising market category segmentation: % share, by value, 2018-2023
Table 39: India digital advertising market category segmentation: $ million, 2018-2023
Table 40: India digital advertising market geography segmentation: $ million, 2023
Table 41: India digital advertising market value forecast: $ million, 2023-28
Table 42: India size of population (million), 2019-23
Table 43: India gdp (constant 2005 prices, $ billion), 2019-23
Table 44: India gdp (current prices, $ billion), 2019-23
Table 45: India inflation, 2019-23
Table 46: India consumer price index (absolute), 2019-23
Table 47: India exchange rate, 2019-23
Table 48: Mexico digital advertising market value: $ million, 2018-23
Table 49: Mexico digital advertising market category segmentation: % share, by value, 2018-2023
Table 50: Mexico digital advertising market category segmentation: $ million, 2018-2023
Table 51: Mexico digital advertising market geography segmentation: $ million, 2023
Table 52: Mexico digital advertising market value forecast: $ million, 2023-28
Table 53: Mexico size of population (million), 2019-23
Table 54: Mexico gdp (constant 2005 prices, $ billion), 2019-23
Table 55: Mexico gdp (current prices, $ billion), 2019-23
Table 56: Mexico inflation, 2019-23
Table 57: Mexico consumer price index (absolute), 2019-23
Table 58: Mexico exchange rate, 2019-23
Table 59: Microsoft Corporation: key facts
Table 60: Microsoft Corporation: Annual Financial Ratios
Table 61: Microsoft Corporation: Key Employees
Table 62: Microsoft Corporation: Key Employees Continued
Table 63: Amazon.com, Inc.: key facts
Table 64: Amazon.com, Inc.: Annual Financial Ratios
Table 65: Amazon.com, Inc.: Key Employees
Table 66: Amazon.com, Inc.: Key Employees Continued
Table 67: Apple Inc: key facts
Table 68: Apple Inc: Annual Financial Ratios
Table 69: Apple Inc: Key Employees
Table 70: Apple Inc: Key Employees Continued
Table 71: Meta Platforms, Inc.: key facts
Table 72: Meta Platforms, Inc.: Annual Financial Ratios
Table 73: Meta Platforms, Inc.: Key Employees
Table 74: Meta Platforms, Inc.: Key Employees Continued
Table 75: Tencent Holdings Limited: key facts
Table 76: Tencent Holdings Limited: Annual Financial Ratios
Table 77: Tencent Holdings Limited: Key Employees
Table 78: Tencent Holdings Limited: Key Employees Continued
Table 79: Baidu, Inc.: key facts
Table 80: Baidu, Inc.: Annual Financial Ratios
Table 81: Baidu, Inc.: Key Employees
Table 82: Publicis Groupe SA: key facts
Table 83: Publicis Groupe SA: Annual Financial Ratios
Table 84: Publicis Groupe SA: Key Employees
Table 85: Publicis Groupe SA: Key Employees Continued
Table 86: Publicis Groupe SA: Key Employees Continued
Table 87: Publicis Groupe SA: Key Employees Continued
Table 88: Alphabet Inc: key facts
Table 89: Alphabet Inc: Annual Financial Ratios
Table 90: Alphabet Inc: Key Employees
Table 91: Alibaba Group Holding Limited: key facts
Table 92: Alibaba Group Holding Limited: Annual Financial Ratios
Table 93: Alibaba Group Holding Limited: Key Employees
Table 94: Naver Corp: key facts
Table 95: Naver Corp: Annual Financial Ratios
Table 96: Naver Corp: Key Employees
Table 97: Havas SA: key facts
Table 98: Havas SA: Key Employees
Table 99: RTL Group SA: key facts
Table 100: RTL Group SA: Annual Financial Ratios
Table 101: RTL Group SA: Key Employees
Table 102: RTL Group SA: Key Employees Continued
Table 103: Enero Group Limited: key facts
Table 104: Enero Group Limited: Annual Financial Ratios
Table 105: Enero Group Limited: Key Employees
Table 106: REA Group Ltd: key facts
Table 107: REA Group Ltd: Annual Financial Ratios
Table 108: REA Group Ltd: Key Employees
Table 109: Globo Comunicacao e Participacoes S.A.: key facts
Table 110: Globo Comunicacao e Participacoes S.A.: Key Employees

List of Figures
Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-28
Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-23
Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2023-28
Figure 4: South Africa digital advertising market value: $ million, 2018-23
Figure 5: South Africa digital advertising market category segmentation: $ million, 2018-2023
Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2023
Figure 7: South Africa digital advertising market value forecast: $ million, 2023-28
Figure 8: Forces driving competition in the digital advertising market in South Africa, 2023
Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2023
Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2023
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2023
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2023
Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2023
Figure 14: Brazil digital advertising market value: $ million, 2018-23
Figure 15: Brazil digital advertising market category segmentation: $ million, 2018-2023
Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2023
Figure 17: Brazil digital advertising market value forecast: $ million, 2023-28
Figure 18: Forces driving competition in the digital advertising market in Brazil, 2023
Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2023
Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2023
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2023
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2023
Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2023
Figure 24: China digital advertising market value: $ million, 2018-23
Figure 25: China digital advertising market category segmentation: $ million, 2018-2023
Figure 26: China digital advertising market geography segmentation: % share, by value, 2023
Figure 27: China digital advertising market value forecast: $ million, 2023-28
Figure 28: Forces driving competition in the digital advertising market in China, 2023
Figure 29: Drivers of buyer power in the digital advertising market in China, 2023
Figure 30: Drivers of supplier power in the digital advertising market in China, 2023
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2023
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2023
Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2023
Figure 34: India digital advertising market value: $ million, 2018-23
Figure 35: India digital advertising market category segmentation: $ million, 2018-2023
Figure 36: India digital advertising market geography segmentation: % share, by value, 2023
Figure 37: India digital advertising market value forecast: $ million, 2023-28
Figure 38: Forces driving competition in the digital advertising market in India, 2023
Figure 39: Drivers of buyer power in the digital advertising market in India, 2023
Figure 40: Drivers of supplier power in the digital advertising market in India, 2023
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2023
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2023
Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2023
Figure 44: Mexico digital advertising market value: $ million, 2018-23
Figure 45: Mexico digital advertising market category segmentation: $ million, 2018-2023
Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2023
Figure 47: Mexico digital advertising market value forecast: $ million, 2023-28
Figure 48: Forces driving competition in the digital advertising market in Mexico, 2023
Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2023
Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2023
Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2023
Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2023
Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2023