Summary

"COVID-19 Impact on Beiersdorf AG" reports key findings as of 3rd February, 2021 based on market analysis and brand diversification by industry and geography.

Consumer goods firms have already faced massive upheavals during the pandemic for the first three quarters of 2020, but Beiersdorf’s Q4 results reflected some sight of relief as its skincare sales increased. The company’s presence in China may help boost sales as the Chinese market shows more positive trends than its other operating regions. Also, the divestment of its Slek haircare business in China will help the company to focus more on its core business segment, the skincare unit. Moreover, Beiersdorf’s innovative product development, continued investment in research and development, and sustainable product development will strengthen the company during and after the pandemic.

Scope

- The cosmetics and toiletries, baby care and OTC healthcare industry outlook reflects positive momentum for the company over the forecast period
- The positive outlook for cosmetics and toiletries across major operating regions will help Beiersdorf’s sales growth over the forecast period
- Beiersdorf’s looks strong in areas related to technological and digital enhancement

Reasons to Buy

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