Summary
Romania Prepared Meals sector is led by Ready Meals market in both value and volume terms and also expected to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets stores accounted to the largest share of distribution for Prepared Meals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Scandia Sibiu, Cris-Tim, Mandy and Arovit are the leading market players in Romania’s Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics and rigid metal; container data for: Bag/Sachet, film, trays, tubs, and others.
Scope
- The Prepared Meals sector in Romania is forecast to grow at 6.1% during 2016-2021.
- Ready Meals is the largest value and volume market in the Prepared Meals sector.
- Hypermarkets & Supermarkets is the leading distribution channel for the Romania's Prepared Meals sector, accounting for a total value share of 67.4% in 2016.
- Scandia Sibiu is the leading brand with value and volume shares of 17.5% and 17.6% respectively, in 2016.
- Flexible Packaging is the most commonly used packaging material, followed by Rigid Plastics.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Dr. August Oetker KG
Mandy's
Scandia Food S.R.L
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Table of Contents
1. REPORT SCOPE 6
2. EXECUTIVE SUMMARY 7
3. ROMANIA IN ITS REGIONAL CONTEXT 8
3.1. ROMANIA’S MARKET SHARE IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR 8
3.2. ROMANIA COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPE REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN ROMANIA 10
4.2. PER CAPITA CONSUMPTION ANALYSIS-ROMANIA COMPARED TO THE GLOBAL AND EASTERN EUROPE REGION 11
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN ROMANIA’S PREPARED MEALS SECTOR 12
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 13
4.5. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.3. MARKET ANALYSIS: PIZZA 19
5.4. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 30
7.3. BRAND SHARE ANALYSIS BY CATEGORY 32
7.3.1. Pizza 32
7.3.2. Ready Meals 32
8. HEALTH & WELLNESS ANALYSIS 34
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 34
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 35
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 36
9. PACKAGING ANALYSIS 37
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 37
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 38
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 39
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 40
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 41
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS 42
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 43
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 44
10. MACROECONOMIC ANALYSIS 45
10.1. GDP PER CAPITA 48
10.2. POPULATION AND POPULATION GROWTH 49
10.3. CONSUMER PRICE INDEX 50
10.4. POPULATION BREAKDOWN BY AGE 51
11. METHODOLOGY 52
12. DEFINITIONS 53
13. APPENDIX 64
14. ABOUT GLOBALDATA 73
15. DISCLAIMER 74
16. CONTACT US 75
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 14
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 30
TABLE 4: BRAND VALUE AND VOLUME-READY MEALS MARKET 31
TABLE 5: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 32
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 32
TABLE 7: BRAND VALUE AND VOLUME- CHILLED READY MEALS CATEGORY 32
TABLE 8: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 32
TABLE 9: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 33
TABLE 10: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 45
TABLE 11: MARKET DEFINITIONS 53
TABLE 12: CATEGORY DEFINITIONS 53
TABLE 13: CHANNEL DEFINITIONS 55
TABLE 14: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 56
TABLE 15: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 57
TABLE 16: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 58
TABLE 17: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 59
TABLE 18: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 60
TABLE 19: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 61
TABLE 20: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 62
TABLE 21: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 63
TABLE 22: MARKET VALUE-BY CATEGORY (RON MILLION), 2011-2021 64
TABLE 23:MARKET VALUE-BY CATEGORY (US$ MILLION), 2011-2021 65
TABLE 24: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 66
TABLE 25: COMPONENTS OF CHANGE-BY MARKET 67
TABLE 26: PREPARED MEALS SALES DISTRIBUTION IN ROMANIA-BY MARKET (RON MILLION), 2016 67
TABLE 27: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN ROMANIA (RON MILLION) 68
TABLE 28: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN ROMANIA (RON MILLION) 68
TABLE 29: PACKAGING MATERIAL (IN MILLION PACK UNITS) 69
TABLE 30: CONTAINER TYPE (IN MILLION PACK UNITS) 69
TABLE 31: CLOSURE TYPE (IN MILLION PACK UNITS) 70
TABLE 32: OUTER TYPE (IN MILLION PACK UNITS) 70
TABLE 33: EXCHANGE RATES: (US$-RON), 2011-2021 71
TABLE 34: GDP PER CAPITA (RON) 71
TABLE 35: POPULATION 71
TABLE 36: CONSUMER PRICE INDEX 71
TABLE 37: AGE PROFILE (MILLIONS OF PERSONS) 71
List of Figures
FIGURE 1: VALUE SHARE OF ROMANIA IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: ROMANIA COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-ROMANIA COMPARED TO GLOBAL AND EASTERN EUROPE, 2011-2021 11
FIGURE 5: DEGREE OF TRADING UP/DOWN IN ROMANIA’S PREPARED MEALS SECTOR, 2015-2016 12
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016- ROMANIA COMPARED TO THE GLOBAL AND EASTERN EUROPE CONSUMPTION 15
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN ROMANIA’S PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 24: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 34
FIGURE 25: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 35
FIGURE 26: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 36
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 37
FIGURE 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 38
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 39
FIGURE 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 40
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 41
FIGURE 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 42
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 43
FIGURE 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 44
FIGURE 35: ROMANIA’S GDP PER CAPITA, 2011-2016 48
FIGURE 36: POPULATION GROWTH IN ROMANIA, 2011-2016 49
FIGURE 37: CONSUMER PRICE INDEX, ROMANIA, 2010-2016 50
FIGURE 38: AGE PROFILE, ROMANIA, 2016 51
