Summary
Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes and replacement heads, and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 exchange rates.
- The Turkish oral hygiene market had total revenues of $248.5 million in 2020, representing a compound annual growth rate (CAGR) of 10% between 2016 and 2020.
- Market consumption volume increased with a CAGR of 0.2% between 2016 and 2020, to reach a total of 94.4 million units in 2020.
- A large young population and growing acceptance of good hygiene practices have helped the market to grow at a strong rate.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts
Reasons to Buy
- What was the size of the Turkey oral hygiene market by value in 2020?
- What will be the size of the Turkey oral hygiene market in 2025?
- What factors are affecting the strength of competition in the Turkey oral hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's oral hygiene market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish oral hygiene market?
7.3. Which companies have been the most successful at increasing their market shares between 2016 and 2020?
7.4. What are the most popular brands in the market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. GlaxoSmithKline Plc
8.3. Colgate-Palmolive Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey oral hygiene market value: $ million, 2016-20
Table 2: Turkey oral hygiene market volume: million units, 2016-20
Table 3: Turkey oral hygiene market category segmentation: $ million, 2020
Table 4: Turkey oral hygiene market geography segmentation: $ million, 2020
Table 5: Turkey oral hygiene market distribution: % share, by value, 2020
Table 6: Turkey oral hygiene market value forecast: $ million, 2020-25
Table 7: Turkey oral hygiene market volume forecast: million units, 2020-25
Table 8: Turkey oral hygiene market share: % share, by value, 2020
Table 9: The Procter & Gamble Co: key facts
Table 10: The Procter & Gamble Co: Annual Financial Ratios
Table 11: The Procter & Gamble Co: Key Employees
Table 12: The Procter & Gamble Co: Key Employees Continued
Table 13: GlaxoSmithKline Plc: key facts
Table 14: GlaxoSmithKline Plc: Annual Financial Ratios
Table 15: GlaxoSmithKline Plc: Key Employees
Table 16: GlaxoSmithKline Plc: Key Employees Continued
Table 17: Colgate-Palmolive Co: key facts
Table 18: Colgate-Palmolive Co: Annual Financial Ratios
Table 19: Colgate-Palmolive Co: Key Employees
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Turkey size of population (million), 2016-20
Table 24: Turkey gdp (constant 2005 prices, $ billion), 2016-20
Table 25: Turkey gdp (current prices, $ billion), 2016-20
Table 26: Turkey inflation, 2016-20
Table 27: Turkey consumer price index (absolute), 2016-20
Table 28: Turkey exchange rate, 2016-20
List of Figures
Figure 1: Turkey oral hygiene market value: $ million, 2016-20
Figure 2: Turkey oral hygiene market volume: million units, 2016-20
Figure 3: Turkey oral hygiene market category segmentation: % share, by value, 2020
Figure 4: Turkey oral hygiene market geography segmentation: % share, by value, 2020
Figure 5: Turkey oral hygiene market distribution: % share, by value, 2020
Figure 6: Turkey oral hygiene market value forecast: $ million, 2020-25
Figure 7: Turkey oral hygiene market volume forecast: million units, 2020-25
Figure 8: Forces driving competition in the oral hygiene market in Turkey, 2020
Figure 9: Drivers of buyer power in the oral hygiene market in Turkey, 2020
Figure 10: Drivers of supplier power in the oral hygiene market in Turkey, 2020
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Turkey, 2020
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Turkey, 2020
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Turkey, 2020
Figure 14: Turkey oral hygiene market share: % share, by value, 2020
