Summary
The UK Health & Beauty Market 2019-2024 report offers comprehensive insight and analysis of the health & beauty market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on health (OTC medicines & other health) and beauty (babycare, bathroom toiletries, cosmetics, dental care, haircare, men's toiletries, paper products, fragrance, skincare, and other beauty). Consumer data is based on our 2019 How Britain Shops survey, using a panel of 10,000 nationally representative consumers.
UK health & beauty spend is forecast to rise by 8.8% out to 2024, equating to an additional £2.0bn. Volume growth will remain subdued as shoppers become more conscious about their consumption and rein in unnecessary purchases.
Scope
- Shopper penetration has fallen across all demographics with just 65.3% of UK consumers buying health & beauty in the past year.
- General merchandisers and clothing specialists are expected to be the biggest winners out to 2024, with their share of sector spend rising, while department stores will suffer due to store closures
- Skincare is forecast to continue to outperform overall sector growth, with spend expected to rise by 12.8% over the next five years as a demand for clean beauty alternatives fuel growth
- Online is the fastest growing channel for UK health & beauty purchases, with 37.2% of UK health and beauty shoppers purchasing via the channel last year
Reasons to buy
- Consider the impact of sustainability and its effect on consumer behaviour to allow you to better cater to growing consumer demand
- Understand how the rise of online will affect the health & beauty sector in order to seize growth opportunities
- Use our in-depth analysis of Savers to understand why value players and discounters are stealing market share from midmarket health & beauty specialists and grocers
- Learn about consumer desire to trade down, and what implications this may have on market leaders and other retailers
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Table of Contents
THE HOT ISSUES
Market drivers and inhibitors in health & beauty
Main issues in health & beauty:
Inclusivity in beauty comes to the fore
Brands and retailers invest in sustainability but the sector still has a long way to go
CBD product ranges and space allocation in stores grow in response to demand
Micro-influencers: the key to driving engagement and relevance in health & beauty
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in health & beauty
Category dynamics: health
Category dynamics: OTC medicines
Category dynamics: other health
Category dynamics: beauty
Category dynamics: babycare
Category dynamics: bathroom toiletries
Category dynamics: cosmetics
Category dynamics: dental care
Category dynamics: haircare
Category dynamics: men's toiletries
Category dynamics: paper products
Category dynamics: fragrance
Category dynamics: skincare
Category dynamics: other beauty
Spend per head
Online sector size
Online dynamics
WHERE PEOPLE SHOP
Channels of distribution
Channel preference
Location preference
Market shares
Visited retailers
Retailer profiles
Boots
Superdrug
Savers
Holland & Barrett
Competitor dynamics
HOW & WHY PEOPLE SHOP
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
Who purchased for
Drivers of health & beauty purchases
What's important when purchasing health & beauty
Shopping preferences
Likelihood of recommending retailer to a friend
METHODOLOGY
What is included
Market sizing
List of Tables
Health & beauty spend by subcategory, 2019e and 2024e
Health & beauty channel split, 2019e and 2024e
Health & beauty channel split by demographic, 2019e and 2024e
Five year market shares for the top 10 players, 2014-2019e
Retailer competitor overlap for the top 10 players, 2019
Purchase penetration at subcategory level, by demographic, 2019
Channel usage by demographic (instore, online, mail order), 2019
Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019
What drives health & beauty purchases, by demographic, 2019
Considerations when purchasing health & beauty products, by demographic, 2019
What's important when purchasing health & beauty by demographic, 2019
What's important when purchasing health & beauty by retailer, 2019
List of Figures
Health & beauty share of total retail spending, 2014, 2019e and 2024e
Health & beauty growth compared with other major sectors, 2019e-24e
Overall health & beauty: size of the market 2014-2024e
Overall health & beauty: growth rates, 2014-2024e
Category growth in health & beauty, 2019e-2024e
Health: category size and growth rates, 2014-2024e
OTC medicines: category size and growth rates, 2014-2024e
Other health: category size and growth rates, 2014-2024e
Beauty: category size and growth rates, 2014-2024e
Babycare: category size and growth rates, 2014-2024e
Bathroom toiletries: category size and growth rates, 2014-2024e
Cosmetics: category and growth rates, 2014-2024e
Dental care: category size and growth rates, 2014-2024e
Haircare: category size and growth rates, 2014-2024e
Men's toiletries: category size and growth rates, 2014-2024e
Paper products: category size and growth rates, 2014-2024e
Fragrance: category size and growth rates, 2014-2024e
Skincare: category size and growth rates, 2014-2024e
Other beauty: category size and growth rates, 2014-2024e
Health & beauty spend per head, 2019e-2024e, and per age group, 2019e
Online health & beauty penetration, 2014-2024e
Online health & beauty market size and growth rates, 2014-2024e
Channel splits for health & beauty, 2019e and 2024e
Channel preference for health & beauty, 2019
Location preference for health & beauty, by age 2019
Market shares of top 10 health & beauty retailers, 2018 and 2019e
Top 20 most visited health & beauty retailers, 2019
Boots: consumer dynamics and where else they shop, 2019
Boots: health & beauty market share, 2014-2019e
Superdrug: consumer dynamics and where else they shop, 2019
Superdrug: health & beauty market share, 2014-2019e
Savers: consumer dynamics and where else they shop, 2019
Savers: health & beauty market share, 2014-2019e
Holland & Barrett: consumer dynamics and where else they shop, 2019
Holland & Barrett: health & beauty market share, 2014-2019e
Health & beauty shopper penetration by demographic and region, 2019
Health & beauty shopper profile by demographic and region, 2019
Purchase penetration at category level, 2019
Channel usage (instore, online and mail order/catalogue), 2018 and 2019
Fulfilment method for health & beauty (home delivery, click & collect, third-party pickup), 2018 and 2019
Frequency of health & beauty purchases by demographic, 2019
Who is health & beauty purchased for, 2019
What drives health & beauty purchases, 2019
Considerations when purchasing health & beauty products, 2019
What's important when purchasing health & beauty, 2018 and 2019
Retailer type (premium & luxury, midmarket, value) shopped by demographic, 2019
Likelihood of recommending a retailer to a friend, 2019
