Summary
Polish haircare sector was led by the shampoo category in both the value and volume terms, but hair loss treatments category is forecast to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of haircare products in the country. Rigid plastics was the commonly used pack material in the sector. Older consumers (55+ years) accounted for the highest consumption of haircare products in the country. L` L`Oreal S.A., Henkel AG & Co. KGaA and Unilever are the leading players in the sector.
This report on the Haircare sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap.
Scope
- The per capita consumption of haircare was higher in Poland compared to both the global and regional levels in 2019
- The per capita consumption of shampoo products was higher than other haircare categories in 2019
- Hair loss treatments is forecast to register faster value growth in the Polish market
- Hypermarkets & supermarkets is the leading distribution channel in the Polish haircare sector
- Rigid plastics is the most commonly used pack material in the Polish haircare sector.
- Older consumers (55+ years) accounted for the highest consumption of haircare products in the country
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
- It also includes economic summary of the country along with labor market and demographic trends.
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Table of Contents
Reportscope
Executive summary
Part 1:Market Environment
Value and volume share of Poland in the global and Eastern European markets
Growth analysis of Poland compared to other leading countries in the Eastern Europe market
PCC and PCE of Poland compared to global and Eastern Europe market
Part 2: Sector Deep Dive
Poland haircare sector snapshot
Market size analysis
Demand for premium products
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Part 3: Category DeepDive
Per capita consumption analysis by category
Market size analysis-category: conditioner
Segment-level analysis (in value terms) -conditioner
Segment-level analysis (in volume terms) -conditioner
Market size analysis-category: hair colorants
Segment-level analysis (in value terms) -hair colorants
Segment-level analysis (in volume terms) -hair colorants
Market size analysis-category: hair loss treatments
Market size analysis-category: perms & relaxers
Segment-level analysis (in value terms) -perms & relaxers
Segment-level analysis (in volume terms) -perms & relaxers
Market size analysis-category: salon haircare
Market size analysis-category: shampoo
Segment-level analysis (in value terms) -shampoo
Segment-level analysis (in volume terms) -shampoo
Market size analysis-category: styling agents
Segment-level analysis (in value terms) -styling agents
Segment-level analysis (in volume terms) -styling agents
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City DeepDive
Market size analysis of top 10 cities
Market size analysis of top 10 cities by category
Leading cities’ contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Part 9: Macroeconomic Analysis66-
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Poland risk index (GCRI) 2019
Poland risk analysis -compared to global and Eastern European markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison -by value (2014-2024)
Cross-category comparison -by volume (2014-2024)
Per capita consumption (by category), Poland compared to Eastern Europe and global levels (in units), 2019
Conditioner -value analysis by segment, 2014-2024
Conditioner -volume analysis by segment, 2014-2024
Hair colorants -value analysis by segment, 2014-2024
Hair colorants -volume analysis by segment, 2014-2024
Perms & relaxers -value analysis by segment, 2014-2024
Perms & relaxers -volume analysis by segment, 2014-2024
Shampoo -value analysis by segment, 2014-2024
Shampoo -volume analysis by segment, 2014-2024
Styling agents -value analysis by segment, 2014-2024
Styling agents -volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in value terms) in the haircare sector, 2019
Brand shares of top five companies (in value terms) by category, 2019
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2014-2024
Per capita expenditure (US$), 2014-2024
Haircare sales distribution in Poland -by category (Zlmillion), 2019
Brand share (in value terms) in the haircare sector, 2019
Brand share (in value terms) in the haircare sector, by category, 2019
Pack material (in million pack units), 2014-2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014-2024
Pack types by category (in million pack units), 2019
Closure type (in million pack units), 2014-2024
Closure types by category (in million pack units), 2019
Primary outer type (in million pack units), 2014-2024
Primary outer types by category (in million pack units), 2019
Real GDP and annual growth (%), 2016-2024
Nominal GDP and annual growth (%), 2016-2024
Consumer price inflation (%), 2016-2024
Employed people and unemployment rate (%), 2016-2024
Nominal household final consumption expenditure and annual growth (%), 2016-2024
Population and annual growth (%), 2016-2024
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2014-2024
List of Figures
Value and volume share of Poland in the global and Eastern Europe haircare sector, 2019-2024
Poland compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison -Poland, Eastern Europe, and global, 2014-2024
PCE comparison -Poland, Eastern Europe, and global, 2014-2024
Market size and growth analysis by value and volume, haircare sector, 2014-2024
Extent to which consumers are trading up or down in the haircare sector
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, conditioner category, 2014-2024
Market size and growth analysis by value and volume, hair colorants category, 2014-2024
Market size and growth analysis by value and volume, hair loss treatments category, 2014-2024
Market size and growth analysis by value and volume, perms & relaxers category, 2014-2024
Market size and growth analysis by value and volume, salon haircarecategory, 2014-2024
Market size and growth analysis by value and volume, shampoo category, 2014-2024
Market size and growth analysis by value and volume, styling agents category, 2014-2024
Share of key distribution channels (in value terms)-haircare, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value terms) in the haircare sector, 2019
Private label penetration by category (in value terms), 2019
Growth analysis, private label and brands, 2014-2019
Category-wise consolidation/fragmentation (in value terms) -haircare , 2019
Key pack materials in the Polish haircare sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the Polish haircare sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the Polish haircare sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024
Use of closure type by category (in pack units), 2019
Key primary outer types in the Polish haircare sector, percentage share of pack units, 2019
Annual growth rate by key primary outer type, 2014-2024
Use of primary outer type by category (in pack units), 2019
Volume growth analysis of top 10 cities (millionunits), 2013-2018
Volume growth analysis of top 10 cities by category (million units), 2018
Leading cities’ contribution to volume change, 2018-2023
Demographic analysis
Real GDP (Zlbillion) and annual growth (%)
Nominal GDP (Zlbillion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in Zlterms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest-risk nations in GCRI Q4 2019
Five highest-risk nations in GCRI Q4 2019
Poland's performance in country risk analysis in comparison to Eastern Europe and the world
List of 109 countries analyzed to identify the high-potential countries in different regions
