Summary
In the Americas, face make-up held the largest share of the four categories, accounting for 33.8% of total value sales in 2018, while eye make-up, the second largest category, held 28.2% value share in the same year.
This report brings together multiple data sources to provide a comprehensive overview of the region's make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Americas make-up sector. It includes analysis on the following -
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of make-up by category across the key countries in the Americas region
- High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
- Brand Analysis: Provides an overview of leading brands in the Americas region, besides analyzing the growth of private labels in the region
- Key distribution channels: Provides analysis on the leading distribution channels for make-up across the key countries in the Americas region, in 2018.
- It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, ‘dollar stores’, e-retailers, and department stores
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of make-up.
Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Companies Mentioned
L`Oreal S.A.
The Estee Lauder Companies Inc.
Coty, Inc.
Revlon, Inc.
Avon Products, Inc.
Mary Kay, Inc.
Shiseido Company, Limited
Chanel S.A.
Natura Cosmeticos S A
Clarins Group
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Table of Contents
1. Executive summary
2. Market size and growth analysis (regional analysis)
Market size analysis - the Americas compared to other regions
Americas - analysis by region
Growth - analysis by region
Growth - analysis by country
Growth - analysis by sector
3.Identifying high potential countries in the Americas
Identifying high potential countries - methodology
High potential countries in the Americas
Identifying high potential countries - risk, reward, and opportunity analysis
4. Market size and growth analysis (high potential countries in the Americas)
High potential countries in the Americas - overview
Growth contribution analysis by country (1/2)
Growth contribution analysis by country (2/2)
Share of Make-up compared to other cosmetics & toiletries sectors
Change in consumption levels by country and Make-up markets
Per capita consumption analysis
Per capita expenditure analysis
5. Country profiles (high potential countries in the Americas)
US
Brazil
Canada
Chile
6. Success stories
Make-up in the Americas: case studies
7. Company and brand analysis
Brand share analysis in the Make-up sector
Leading companies in the Americas Make-up sector
Leading brands in the Americas Make-up sector
Private label penetration in the Make-up sector
8. Key distribution channels
Leading distribution channels by countries
Leading distribution channels by markets
9. Key packaging formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type
10. Challenges and future outlook
Key challenges
Future outlook
11. Appendix
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2018-2023
High potential countries in the Americas - overview
Value share of make-up sector as a proportion of other cosmetics & toiletries industry by country, 2018
Change in consumption by market within make-up (value terms), 2018-2023
Per capita consumption by markets in the Americas and high potential countries, 2018
Per capita expenditure by markets in the Americas and high potential countries, 2018
US key markets value share, 2018
Brazilian key markets value share, 2018
Canada key markets value share, 2018
Chilean key markets value share, 2018
Brand share analysis in the make-up sector
Private label penetration (in value terms) in the make-up sector, 2018
Leading distribution channels in the Americas by countries by value (US$), 2018
Leading distribution channels in the Americas region by markets, 2018
List of Figures
Annual value growth analysis by region (2018-2023)
Annual volume growth analysis by region (2018-2023)
Value and volume growth analysis by country (2018-2023)
Value and volume growth analysis by market in the Americas (2018-2023)
Top four high potential countries in the Americas
Country level contribution to the growth of eye make-up market in the Americas, 2018-2023
Country level contribution to the growth of face make-up market in the Americas, 2018-2023
Country level contribution to the growth of lip make-up market in the Americas, 2018-2023
Country level contribution to the growth of nail make-up market in the Americas, 2018-2023
US make-up - demographic analysis
Brazilian make-up - demographic analysis
Canada make-up - demographic analysis
Chilean make-up - demographic analysis
Leading companies in the Americas make-up sector by value sales (US$ million), 2018
Leading brands (including private label) in the Americas make-up sector by value sales (US$ million), 2018
Key pack material volume (units) share, 2018, unit volume growth by pack material (2013-2023)
Key pack type volume (units) share, 2018, unit volume growth by pack type (2013-2023)
Key closure type volume (units) share, 2018, unit volume growth by closure type (2013-2023)
Key primary outer type volume (units) share, 2018, unit volume growth by primary outer type (2013-2023)
