Summary
Rising disposable income, growing women employment rate in the country and increasing image-consciousness to look good is driving the Make-Up sector in Portugal. The Portuguese Make-Up sector is led by the Eye Make-Up market, while Nail Make-Up is forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. L`Oreal S.A., Avon Products, Inc., and Oriflame Cosmetics S.A. are the leading market players in the Portuguese Make-Up sector.
GlobalData’s Country Profile report on the Make-Up sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Portuguese Make-Up sector is forecast to register an overall value growth of 12.1% during 2016-2021.
- Per capita consumption in the Face Make-Up market is higher compared to other markets in Portugal.
- Eye Make-Up is the largest market in value terms in the Portuguese Make-Up sector.
- The Face Make-Up and Nail Make-Up markets are forecast to register the fastest growth during 2016-2021.
- Hypermarkets & Supermarkets is the leading distribution channel, followed by Health & Beauty Stores.
- Maybelline is the leading brand in the Portuguese Make-Up sector.
- Rigid Plastics is the most commonly used package material in the Portuguese Make-Up sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
L`Oreal S.A.
Avon Products Inc.
Oriflame Cosmetics S.A.
Coty Inc.
Kiko SpA
Yves Rocher International
Cosnova Gmbh
Procter & Gamble
LVMH Moet Hennessy - Louis Vuitton
Shiseido Company Limited
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Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Portugal in the Global and Regional Context 3
3.1. Portugal’s share in the Global and Western European Make-Up sectors 3
3.2. Portugal compared to other leading countries in Western Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Portugal 5
4.2. Per capita consumption - Portugal compared to Western Europe and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8
5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-Up 12
5.4. Market analysis: Lip Make-Up 14
5.5. Market analysis: Nail Make-Up 16
6. Distribution Analysis 17
6.1. Distribution channel share analysis: Make-Up 17
6.2. Distribution channel share analysis: Eye Make-Up 18
6.3. Distribution channel share analysis: Face Make-Up 19
6.4. Distribution channel share analysis: Lip Make-Up 20
6.5. Distribution channel share analysis: Nail Make-Up 21
7. Competitive Landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24
7.3. Private label share analysis 32
8. Packaging Analysis 34
8.1. Packaging share and growth analysis by package material 34
8.2. Packaging share analysis by package material 35
8.3. Packaging share and growth analysis by pack type 36
8.4. Packaging share analysis by pack type 37
8.5. Packaging share and growth analysis by closure type 38
8.6. Packaging share analysis by closure type 39
8.7. Packaging share and growth analysis by primary outer type 40
8.8. Packaging share analysis by primary outer type 41
9. Macroeconomic Analysis 42
9.1. GDP per Capita 45
9.2. Population and population growth 46
9.3. Consumer Price Index 47
9.4. Population breakdown by age 48
10. Consumergraphics 49
10.1. Consumption by Gender 49
10.2. Consumption by Age 50
10.3. Consumption by Education 51
10.4. Consumption by Degree of Urbanization 52
11. Methodology 53
12. Definitions 54
13. Appendix 57
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69
List of Tables
Table 1: Volume share of Portugal in the global and Western Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 13
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 13
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 9: Brand Value - Make-Up sector, 2016 23
Table 10: Brand Value - the Eye Make-Up market, 2016 24
Table 11: Brand Value - the Face Make-Up market, 2016 26
Table 12: Brand Value - the Lip Make-Up market, 2016 28
Table 13: Brand Value - the Nail Make-Up market, 2016 30
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 49
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 50
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 51
Table 17: Consumption of Make-Up by degree ofurbanization and markets (Million Units, 2016) 52
Table 18: Market Definitions 54
Table 19: Category Definitions 55
Table 20: Channel Definitions 56
Table 21: Market Value for Eye Make-Up - by category (€ Million), 2011-2021 57
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 57
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 58
Table 24: Market Value for Face Make-Up - by category (€ Million), 2011-2021 58
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 59
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 59
Table 27: Market Value for Lip Make-Up - by category (€ Million), 2011-2021 60
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 60
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 61
Table 30: Market Value for Nail Make-Up (€ Million), 2011-2021 61
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 61
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 62
Table 33: Make-Up Sales Distribution in the Portugal - by Markets (€Million), 2016 62
Table 34: Package Material (in Million pack units) 63
Table 35: Pack Type (in Million pack units) 63
Table 36: Closure Type (in Million pack units) 64
Table 37: Primary Outer Type (in Million pack units) 64
Table 38: Exchange Rates: (US$-€), 2011-2021 65
Table 39: GDP Per Capita (€), 2011-2016 65
Table 40: Population, 2011-2016 65
Table 41: Consumer Price Index, 2011-2016 65
Table 42: Age Profile (in Millions), 2016 66
List of Figures
Figure 1: Portugal compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Portugal compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Portugal compared to the global and Western European average, 2016 9
Figure 6: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 7: Value and volume growth analysis, Face Make-Up market, 2011-2021 12
Figure 8: Value and volume growth analysis, Lip Make-Up market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nail Make-Up market, 2011-2021 16
Figure 10: Distribution channel share, Make-Up, 2011-2016 17
Figure 11: Distribution channel share, Eye Make-Up market, 2011-2016 18
Figure 12: Distribution channel share, Face Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Lip Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Nail Make-Up market, 2011-2016 21
Figure 15: Leading brands in the Portuguese Make-Up sector, value share, 2016 22
Figure 16: Leading brands in the Eye Make-Up market, value share, 2016 24
Figure 17: Leading brands in the Face Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Lip Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Nail Make-Up market, value share, 2016 30
Figure 20: Private label penetration by markets (value terms), 2016 32
Figure 21: Growth analysis, private label and brands, 2011-2016 33
Figure 22: Packaging share and growth analysis by package material, 2011-2021 34
Figure 23: Use of package material by markets (in pack units), 2016 35
Figure 24: Packaging share and growth analysis by pack type, 2011-2021 36
Figure 25: Use of pack type by markets (in pack units), 2016 37
Figure 26: Packaging share and growth analysis by closure type, 2011-2021 38
Figure 27: Use of closure type by markets (in pack units), 2016 39
Figure 28: Packaging share and growth analysis by primary outer type, 2011-2021 40
Figure 29: Use of primary outer type by markets (in pack units), 2016 41
Figure 30: Relative comparison of countries based on PEST analysis 42
Figure 31: Portugal’s GDP per capita, 2011-2016 45
Figure 32: Population growth in Portugal, 2011-2016 46
Figure 33: Consumer Price Index, Portugal, 2010-2016 47
Figure 34: Age Profile, Portugal, 2016 48
Figure 35: Consumption of Make-Up by gender, Portugal, 2016 49
Figure 36: Consumption of Make-Up by age, Portugal, 2016 50
Figure 37: Consumption of Make-Up by education, Portugal, 2016 51
Figure 38: Consumption of Make-Up by degree of urbanization, Portugal, 2016 52
Figure 39: About GlobalData 67
