Summary
Growing number of women in workforce and increasing influence of social media trends, especially on the country’s younger population, are driving the Norwegian Make-Up sector. The sector is led by the Eye Make-Up market in both value and volume terms, while Nail Make-Up is forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. ‘Invima Ab’, ‘L`Oreal S.A.’ and ‘LVMH Moet Hennessy - Louis Vuitton’ are the leading market players in the Norvegian Make-Up sector.
GlobalData’s Country Profile report on the Make-Up sector in the Norway provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Make-Up sector in Norway accounted for 2.45% volume share in the Western European region in 2016
- The Make-Up sector in Norway is forecast to grow at 4.3% CAGR in value terms during 2016-2021
- The per capita consumption of Make-Up products is higher in Norway compared to the global and regional levels
- Consumers are trading down to value for money products in the Norwegian Make-Up sector
- Eye Make-Up is the largest market, in value and volume terms, in the Norwegian Make-Up sector
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Invima Ab
L`Oreal S.A.
LVMH Moet Hennessy - Louis Vuitton
Chanel S.A.
Dermanor
The Estee Lauder Companies Inc.
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Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Norway in the Global and Regional Context 3
3.1. Norway’s share in the Global and Western European Make-Up sectors 3
3.2. Norway compared to other leading countries in Western Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Norway 5
4.2. Per capita consumption - Norway compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-Up 13
5.4. Market analysis: Lip Make-Up 15
5.5. Market analysis: Nail Make-Up 17
6. Distribution Analysis 18
6.1. Distribution channel share analysis: Make-Up 18
6.2. Distribution channel share analysis: Eye Make-Up 19
6.3. Distribution channel share analysis: Face Make-Up 20
6.4. Distribution channel share analysis: Lip Make-Up 21
6.5. Distribution channel share analysis: Nail Make-Up 22
7. Competitive Landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 26
7.3. Private label share analysis 34
8. Packaging Analysis 36
8.1. Packaging share and growth analysis by package material 36
8.2. Packaging share analysis by package material 37
8.3. Packaging share and growth analysis by pack type 38
8.4. Packaging share analysis by pack type 39
8.5. Packaging share and growth analysis by closure type 40
8.6. Packaging share analysis by closure type 41
8.7. Packaging share and growth analysis by primary outer type 42
8.8. Packaging share analysis by primary outer type 43
9. Macroeconomic Analysis 44
9.1. GDP per Capita 47
9.2. Population and population growth 48
9.3. Consumer Price Index 49
9.4. Population breakdown by age 50
10. Consumergraphics 51
10.1. Consumption by Gender 51
10.2. Consumption by Age 52
10.3. Consumption by Education 53
10.4. Consumption by Degree of Urbanization 54
11. Methodology 55
12. Definitions 56
13. Appendix 59
14. About GlobalData 71
15. Disclaimer 72
16. Contact Us 73
List of Tables
Table 1: Volume share of Norway in the global and Western Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 12
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 9: Brand Value - Make-Up sector, 2016 24
Table 10: Brand Value - the Eye Make-Up market, 2016 27
Table 11: Brand Value - the Face Make-Up market, 2016 29
Table 12: Brand Value - the Lip Make-Up market, 2016 31
Table 13: Brand (Trademark Owner’) Value - the Nail Make-Up market, 2016 33
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 51
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 52
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 53
Table 17: Consumption of Make-Up by degree ofurbanization and markets (Million Units, 2016) 54
Table 18: Market Definitions 56
Table 19: Category Definitions 57
Table 20: Channel Definitions 58
Table 21: Market Value for Eye Make-Up - by category (Nkr Million), 2011-2021 59
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 60
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 60
Table 24: Market Value for Face Make-Up - by category (Nkr Million), 2011-2021 61
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 61
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 62
Table 27: Market Value for Lip Make-Up - by category (Nkr Million), 2011-2021 62
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 63
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 64
Table 30: Market Value for Nail Make-Up - by category (US$ Million), 2011-2021 64
Table 31: Market Volume for Nail Make-Up - by category (Million Units), 2011-2021 65
Table 32: Components of change - by Market, 2015-2016 65
Table 33: Make-Up Sales Distribution in Norway - by Markets (Nkr Million), 2016 66
Table 34: Package Material (in Million pack units) 67
Table 35: Pack Type (in Million pack units) 67
Table 36: Closure Type (in Million pack units) 68
Table 37: Primary Outer Type (in Million pack units) 68
Table 38: Exchange Rates: (US$-Nkr), 2011-2021 69
Table 39: GDP Per Capita (Nkr) 69
Table 40: Population 69
Table 41: Consumer Price Index 69
Table 42: Age Profile (Millions of Persons) 70
List of Figures
Figure 1: Norway compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Norwegian Make-Up sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Norway compared to the global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 17
Figure 11: Distribution channel share, Make-Up, 2011-2016 18
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 21
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 22
Figure 16: Leading brands in the Norwegian Make-Up sector, value share, 2016 23
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 30
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 32
Figure 21: Private label penetration by markets (value terms), 2016 34
Figure 22: Growth analysis, private label and brands, 2011-2016 35
Figure 23: Packaging share and growth analysis by package material, 2011-2021 36
Figure 24: Use of package material by markets (in pack units), 2016 37
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 38
Figure 26: Use of pack type by markets (in pack units), 2016 39
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 40
Figure 28: Use of closure type by markets (in pack units), 2016 41
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 42
Figure 30: Use of primary outer type by markets (in pack units), 2016 43
Figure 31: Relative comparison of countries based on PEST analysis 44
Figure 32: Norway’s GDP per capita, 2011-2016 47
Figure 33: Population growth in Norway, 2011-2016 48
Figure 34: Consumer Price Index, Norway, 2010-2016 49
Figure 35: Age Profile, Norway, 2016 50
Figure 36: Consumption of Make-Up by Gender, Norway, 2016 51
Figure 37: Consumption of Make-Up by age, Norway, 2016 52
Figure 38: Consumption of Make-Up by education, Norway, 2016 53
Figure 39: Consumption of Make-Up by urbanization, Norway, 2016 54
Figure 40: About GlobalData 71
