Summary
Growing number of women in workforce coupled with growing disposable income of consumers are driving the Hungarian Make-Up sector. The sector is led by the Eye Make-Up market in both value and volume terms and is also forecast to register the fastest value growth during 2016-2021. Health & Beauty Stores is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector and is also forecast to register the fastest growth during 2016-2021. 'Avon Products, Inc.', 'L`Oreal S.A.' and 'Procter & Gamble' are the leading market players in the Hungarian Make-Up sector.
GlobalData’s Country Profile report on the Make-Up sector in the Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Make-Up sector in Hungary accounted for 2.38% volume share in the Eastern European region in 2016
- The Hungarian Make-Up sector is forecast to register value growth of 4.7% during 2016-2021
- The per capita consumption of Make-Up products is lower in Hungary compared to regional level
- Eye Make-Up is the largest market in value and volume terms in the Hungarian Make-Up sector
- Per capita consumption of Nail Make-Up products is higher in Hungary compared to global and regional levels
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Avon Products Inc.
L`Oreal S.A.
Procter & Gamble
Cosnova Gmbh
The Estee Lauder Companies Inc.
Coty Inc.
Oriflame Cosmetics S.A.
'
Table of Contents
1. Report Scope 6
2. Executive Summary 7
3. Hungary in the Global and Regional Context 8
3.1. Hungary’s share in the Global and Eastern European Make-Up sectors 8
3.2. Hungary compared to other leading countries in Eastern Europe 9
4. Market Size Analysis - Make-Up Sector 10
4.1. Value and volume analysis - Make-Up sector in Hungary 10
4.2. Per capita consumption - Hungary compared to Eastern Europe and globally 11
4.3. Extent to which consumers are trading up/down 12
4.4. Value and volume analysis of markets in the Make-Up sector 13
4.5. Growth analysis by markets 14
5. Market and Category Analysis 15
5.1. Per capita consumption analysis by markets 15
5.2. Market analysis: Eye Make-Up 16
5.3. Market analysis: Face Make-Up 18
5.4. Market analysis: Lip Make-Up 21
5.5. Market analysis: Nail Make-Up 23
6. Distribution Analysis 24
6.1. Distribution channel share analysis: Make-Up 24
6.2. Distribution channel share analysis: Eye Make-Up 25
6.3. Distribution channel share analysis: Face Make-Up 26
6.4. Distribution channel share analysis: Lip Make-Up 27
6.5. Distribution channel share analysis: Nail Make-Up 28
7. Competitive Landscape 29
7.1. Brand share analysis by sector 29
7.2. Brand share analysis by markets 31
8. Packaging Analysis 39
8.1. Packaging share and growth analysis by package material 39
8.2. Packaging share analysis by package material 40
8.3. Packaging share and growth analysis by pack type 41
8.4. Packaging share analysis by pack type 42
8.5. Packaging share and growth analysis by closure type 43
8.6. Packaging share analysis by closure type 44
8.7. Packaging share and growth analysis by primary outer type 45
8.8. Packaging share analysis by primary outer type 46
9. Macroeconomic Analysis 47
9.1. GDP per Capita 50
9.2. Population and population growth 51
9.3. Consumer Price Index 52
9.4. Population breakdown by age 53
10. Consumer graphics 54
10.1. Consumption by Gender 54
10.2. Consumption by Age 55
10.3. Consumption by Education 56
10.4. Consumption by Urbanization 57
11. Methodology 58
12. Definitions 59
13. Appendix 63
14. About GlobalData 75
15. Disclaimer 76
16. Contact Us 77
List of Tables
Table 1: Volume share of Hungary in the global and Eastern Europe Make-Up sector, 2011-2021 8
Table 2: Growth analysis by markets, 2016-2021 14
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 17
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 17
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 19
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 20
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 22
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 22
Table 9: Brand Value - Make-Up sector, 2016 30
Table 10: Brand Value - the Eye Make-Up market, 2016 32
Table 11: Brand Value - the Face Make-Up market, 2016 34
Table 12: Brand Value - the Lip Make-Up market, 2016 36
Table 13: Brand Value - the Nail Make-Up market, 2016 38
Table 34: Market Definitions 59
Table 35: Category Definitions 60
Table 36: Channel Definitions 61
Table 14: Market Value for Eye Make-Up - by category (Ft Million), 2011-2021 63
Table 15: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 64
Table 16: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 65
Table 17: Market Value for Face Make-Up - by category (Ft Million), 2011-2021 66
Table 18: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 66
Table 19: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 67
Table 20: Market Value for Lip Make-Up - by category (Ft Million), 2011-2021 68
Table 21: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 68
Table 22: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 69
Table 23: Components of change - by Market, 2015-2016 70
Table 24: Make-Up Sales Distribution in Hungary - by Markets (Ft Million), 2016 70
Table 25: Package Material (in Million pack units) 70
Table 25: Package Material (in Million pack units) 71
Table 26: Pack Type (in Million pack units) 71
Table 27: Closure Type (in Million pack units) 72
Table 28: Primary Outer Type (in Million pack units) 72
Table 29: Exchange Rates: (US$-Ft), 2011-2021 73
Table 30: GDP Per Capita (Ft) 73
Table 31: Population 73
Table 32: Consumer Price Index 73
Table 33: Age Profile (Millions of Persons) 74
List of Figures
Figure 1: Hungary compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape 9
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 10
Figure 3: Per capita consumption in Hungary compared to global and Eastern European average, 2011-2021 11
Figure 4: Degree of trading up/down in the Hungarian Make-Up sector, 2015-2016 12
Figure 5: Value and volume growth analysis by markets, 2016-2021 13
Figure 6: Per capita consumption (by markets) in Hungary compared to the global and Eastern European average, 2016 15
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 16
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 18
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 21
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 23
Figure 11: Distribution channel share, Make-Up, 2011-2016 24
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 25
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 26
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 27
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 28
Figure 16: Leading brands in the Hungarian Make-Up sector, value share, 2016 29
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 31
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 33
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 35
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 37
Figure 21: Packaging share and growth analysis by package material, 2011-2021 39
Figure 22: Use of package material by markets (in pack units), 2016 40
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 24: Use of pack type by markets (in pack units), 2016 42
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 26: Use of closure type by markets (in pack units), 2016 44
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 28: Use of primary outer type by markets (in pack units), 2016 46
Figure 29: Relative comparison of countries based on PEST analysis 47
Figure 30: Hungary’s GDP per capita, 2011-2016 50
Figure 31: Population growth in Hungary, 2011-2016 51
Figure 32: Consumer Price Index, Hungary, 2010-2016 52
Figure 33: Age Profile, Hungary, 2016 53
Figure 34: Consumption of Make-Up by Gender, Hungary, 2016 54
Figure 35: Consumption of Make-Up by age, Hungary, 2016 55
Figure 36: Consumption of Make-Up by education, Hungary, 2016 56
Figure 37: Consumption of Make-Up by urbanization, Hungary, 2016 57
Figure 38: About GlobalData 75
