Summary
The Make-Up sector in Belgium is led by the Eye Make-Up market, while the Lip Make-Up market is expected to grow the fastest during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel for Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, followed by glass. Maybelline, L`Oreal Paris and Yves Rocher are the leading market players in the Belgian Make-Up sector.
GlobalData’s Country Profile report on the Make-Up sector in the Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Make-Up sector in Belgium accounted for 2.4% volume share in the Western European region, in 2016
- The Belgian Make-Up sector is forecast to register an overall value growth of 28.1% during 2016-2021
- The per capita consumption of Make-Up products is higher in Belgium compared to the global level
- The Lip Make-Up market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets is the leading distribution channel, followed by Health & Beauty Stores
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
L`Oreal S.A.
Yves Rocher International
LVMH Moet Hennessy - Louis Vuitton
Chanel S.A.
The Estee Lauder Companies Inc.
Cosnova Gmbh
Procter & Gamble
Clarins Group
Shiseido Company Limited
The Estee Lauder Companies Inc.
Beiersdorf Ag
Aveda Corp.
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Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Belgium in the Global and Regional Context 3
3.1. Belgium’s share in the Global and Western European Make-Up sectors 3
3.2. Belgium compared to other leading countries in Western Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Belgium 5
4.2. Per capita consumption - Belgium compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-Up 13
5.4. Market analysis: Lip Make-Up 15
5.5. Market analysis: Nail Make-Up 18
6. Distribution Analysis 19
6.1. Distribution channel share analysis: Make-Up 19
6.2. Distribution channel share analysis: Eye Make-Up 20
6.3. Distribution channel share analysis: Face Make-Up 21
6.4. Distribution channel share analysis: Lip Make-Up 22
6.5. Distribution channel share analysis: Nail Make-Up 23
7. Competitive Landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 26
7.3. Private label share analysis 34
8. Packaging Analysis 36
8.1. Packaging share and growth analysis by package material 36
8.2. Packaging share analysis by package material 37
8.3. Packaging share and growth analysis by pack type 38
8.4. Packaging share analysis by pack type 39
8.5. Packaging share and growth analysis by closure type 40
8.6. Packaging share analysis by closure type 41
8.7. Packaging share and growth analysis by primary outer type 42
8.8. Packaging share analysis by primary outer type 43
9. Macroeconomic Analysis 44
9.1. GDP per Capita 47
9.2. Population and population growth 48
9.3. Consumer Price Index 49
9.4. Population breakdown by age 50
10. Consumergraphics 51
10.1. Consumption by Gender 51
10.2. Consumption by Age 52
10.3. Consumption by Education 53
10.4. Consumption by Degree of Urbanization 54
11. Methodology 55
12. Definitions 56
13. Appendix 59
14. About GlobalData 70
15. Disclaimer 71
16. Contact Us 72
List of Tables
Table 1: Volume share of Belgium in the global and Western Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 12
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 17
Table 9: Brand Value - Make-Up sector, 2016 25
Table 10: Brand Value - the Eye Make-Up market, 2016 27
Table 11: Brand Value - the Face Make-Up market, 2016 29
Table 12: Brand Value - the Lip Make-Up market, 2016 31
Table 13: Brand Value - the Nail Make-Up market, 2016 33
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 51
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 52
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 53
Table 17: Consumption of Make-Up by degree of urbanization and markets (Million Units, 2016) 54
Table 18: Market Definitions 56
Table 19: Category Definitions 57
Table 20: Channel Definitions 58
Table 21: Market Value for Eye Make-Up - by category (€ Million), 2011-2021 59
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 59
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 60
Table 24: Market Value for Face Make-Up - by category (€ Million), 2011-2021 60
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 61
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 61
Table 27: Market Value for Lip Make-Up - by category (€ Million), 2011-2021 62
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 62
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 63
Table 30: Market Value for Nail Make-Up (€ Million), 2011-2021 63
Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 63
Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 64
Table 33: Components of change - by Market, 2015-2016 64
Table 34: Make-Up Sales Distribution in Belgium - by Markets (€ Million), 2016 65
Table 35: Package Material (in Million pack units) 66
Table 36: Pack Type (in Million pack units) 66
Table 37: Closure Type (in Million pack units) 67
Table 38: Primary Outer Type (in Million pack units) 67
Table 39: Exchange Rates: (US$-€), 2011-2021 68
Table 40: GDP Per Capita (€), 2011-2021 68
Table 41: Population, 2011-2021 68
Table 42: Consumer Price Index, 2011-2021 68
Table 43: Age Profile (Millions of Persons), 2016 69
List of Figures
Figure 1: Belgium compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Belgium compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Belgian Make-Up sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Belgium compared to the global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 18
Figure 11: Distribution channel share, Make-Up, 2011-2016 19
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 20
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 21
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 22
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 23
Figure 16: Leading brands in the Belgian Make-Up sector, value share, 2016 24
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 30
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 32
Figure 21: Private label penetration by markets (value terms), 2016 34
Figure 22: Growth analysis, private label and brands, 2011-2016 35
Figure 23: Packaging share and growth analysis by package material, 2011-2021 36
Figure 24: Use of package material by markets (in pack units), 2016 37
Figure 25: Packaging share and growth analysis by pack type, 2011-2021 38
Figure 26: Use of pack type by markets (in pack units), 2016 39
Figure 27: Packaging share and growth analysis by closure type, 2011-2021 40
Figure 28: Use of closure type by markets (in pack units), 2016 41
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021 42
Figure 30: Use of primary outer type by markets (in pack units), 2016 43
Figure 31: Relative comparison of countries based on PEST analysis 44
Figure 32: Belgium’s GDP per capita, 2011-2016 47
Figure 33: Population growth in Belgium, 2011-2016 48
Figure 34: Consumer Price Index, Belgium, 2010-2016 49
Figure 35: Age Profile, Belgium, 2016 50
Figure 36: Consumption of Make-Up by gender, Belgium, 2016 51
Figure 37: Consumption of Make-Up by age, Belgium, 2016 52
Figure 38: Consumption of Make-Up by education, Belgium, 2016 53
Figure 39: Consumption of Make-Up by degree of urbanization, Belgium, 2016 54
Figure 40: About GlobalData 70
