Summary
The Brazilian make-up sector is led by the eye make-up category, while nail make-up is forecast to register the fastest growth in value terms during 2018-2023. Direct sellers is the leading channel for distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and flexible packaging. Avon Products, Inc., Grupo Boticario and Natura Cosmeticos S A are the leading players in the Brazilian make-up sector.
GlobalData’s Country Profile report on the Make-up sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.
Scope
- The per capita consumption of make-up was higher in Brazil compared to both the global and regional levels in 2018
- Face make-up and lip make-up categories gained market share in volume terms during 2018-2023
- Direct sellers is the leading distribution channel in the Brazilian make-up sector
- Avon is the leading brand in the Brazilian make-up sector
- Private label penetration was the highest in the lip make-up category, in 2018
- Rigid plastics is the most commonly used pack material in the Brazilian make-up sector
- Consumption of make-up products is high among women compared to men in Brazil.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Companies Mentioned
Avon Products Inc.
L`Oreal S.A.
Natura Cosmeticos S A
Risque Cosmetics L.L.C.
Grupo Boticario
Contem 1 G Sa
Laboratories Dr. N.G. Payot
The Estee Lauder Companies Inc.
Mary Kay Inc.
Jequiti Cosmeticos
Laboratorio Avamiller De Cosmeticos Ltda
Marcelo Beauty
Vult Comercio De Cosmeticos Ltd
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Table of Contents
Report scope
Executive summary
Brazil in the global and regional context
Brazil in the global and Latin American make-up sector
Brazil compared to other leading countries in the Latin America
Per capita consumption and expenditure - Brazil compared to the Latin America and global levels
Sector analysis - make-up
Country snapshot - make-up sector in Brazil
Value and volume analysis - make-up sector in Brazil
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: eye make-up
Segment analysis (in value terms): eye make-up
Segment analysis (in volume terms): eye make-up
Category analysis: face make-up
Segment analysis (in value terms): face make-up
Segment analysis (in volume terms): face make-up
Category analysis: lip make-up
Segment analysis (in value terms): lip make-up
Segment analysis (in volume terms): lip make-up
Category analysis: nail make-up
Distribution analysis
Distribution channel share analysis: make-up
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Brazil compared to Latin America and global levels (in kg), 2018
Eye make-up - value analysis by segment, 2013-2023
Eye make-up - volume analysis by segment, 2013-2023
Face make-up - value analysis by segment, 2013-2023
Face make-up - volume analysis by segment, 2013-2023
Lip make-up - value analysis by segment, 2013-2023
Lip make-up - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Make-up sales distribution in Brazil - by category, 2018
Brand share (in value) in the make-up sector, 2018
Brand share (in value) in the make-up sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Brazil in the global and Latin American make-up sector, 2018-2023
Brazil compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Brazil, Latin America, and global, 2013-2023
PCE comparison - Brazil, Latin America, and global, 2013-2023
Market size and growth analysis by value and volume, make-up sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, eye make-up category, 2013-2023
Market size and growth analysis by value and volume, face make-up category, 2013-2023
Market size and growth analysis by value and volume, lip make-up category, 2013-2023
Market size and growth analysis by value and volume, nail make-up category, 2013-2023
Share of key distribution channels (in value terms) - make-up, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value terms) in the make-up sector, 2018
Leading brands (in value terms) by category in the make-up sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - make-up, 2018
Key pack materials in the Brazilian make-up sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Brazilian make-up sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Brazilian make-up sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Brazilian make-up sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Brazil compared to Latin America and the world
