Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.This new report from VPGMarketResearch.com provides strategic assessment of Sensient's technological know-how, marketing tactics and strategic directions in the global flavor and fragrance market.
TECHNOLOGICAL KNOW-HOW
- Products and services, including fragrances (fine, technical), flavors,
aroma chemicals (high-volume standard products, high-volume specialties, low-volume specialties), essential oils, and others
- Know-how in chemical technology, biotechnology, aromacology and related fields
MARKETING TACTICS
- Sales force estimates by country
- Major sales office locations
- Distribution strategies
- Promotional tactics
STRATEGIC DIRECTION
- Business goals and strategies, including internal expansion,
acquisitions, and divestitures
- Business, new product development and marketing objectives and strategies
- Major strengths and weaknesses
- Acquisitions, joint ventures and divestitures.
