Summary
"UK Living Room Textiles - 2018", report offers comprehensive insight and analysis of the UK living room textiles market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on cushions & cushion covers, sofa cushions and throws, and beanbags. Consumer data is based on our 2018 UK UK living room textiles survey, using a panel of 2,000 nationally representative consumers.
Over the next five years, living room textiles will see strong volume led growth as more frequent purchases become the way for consumers, particularly renters to refresh the look of their homes. The entry of fashion retailers and the success of discounters exemplifies changing consumer attitude towards purchasing living room textiles. While stores remain important in the research process for purchasing living room textiles, retailers should not ignore the forecasted rates of growth online.
Scope
- A slow year of growth in 2018 will contrast with volume led growth forecast over the next five years.
- Throws a star performer while beanbags decline in popularity
- Stores still take the dominant amount of spend but the online market is growing rapidly.
Reasons to buy
- Using our five year forecasts to 2023, learn which subcategories in the living room textiles market will be the fastest performing to ensure more focus and investment in these winning product areas
- Understand how drivers of living room textiles, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential
- Gain a better understanding of the customer shopping journey for living room textiles and understand how online is changing this journey
- Learn what impact new entrant ASOS will have on existing market players
- See which retailers are set to gain share in 2018 and beyond and the reasons behind this.
Companies Mentioned
Dunelm
IKEA
B&M
Wilko
ASDA
Primark
Amazon
The Range
Home Bargains
H&M
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Table of Contents
ISSUES AND STRATEGIES
Main issues in UK living room textiles:
1. Sainsbury's & ASDA proposed merger
2. Asos entering the market
3. The impact of discounters
4. Rising costs
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: Cushions & cushion covers
Sector size and growth: Sofa covers & throws
Sector size and growth: Beanbags
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
Dunelm
IKEA
B&M
Wilko
ASDA
Primark
Amazon
THE CONSUMER
Headlines
Penetration and profiles
Research process
Purchase motivation
Price/ quality concerns
Average spend
Retailer usage
Considerd and used conversion
Retailer usage by demogroaphic
Drivers of retailer choice
Retailer usage by segment
Net agreement statements
Channel usage
METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-23e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top 10 retailers, financial year ending 2018
Penetration by product, 2018
Average spend by subcategory
Average spend by product
Retailer usage by subcategory, 2018
Considered, used and conversion for overall UK living room textiles, 2018
Retailer usage by demographics, 2018
Retailer usage by segment, 2018
Channel usage for researching UK living room textiles, 2018
Channel usage for purchasing UK living room textiles, 2018
Online fulfilment for UK living room textiles, 2018
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - Cushions & cushion covers, 2017-23e
Market growth - Cushions & cushion covers, 2017-23e
Market size - Sofa covers & throws, 2017-23e
Market growth - Sofa covers & throws, 2017-23e
Market size - Beanbags, 2017-23e
Market growth - Beanbags, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 UK living room textiles retailers, 2018e
Change in share among top 10 UK living room textiles retailers on 2017
Key comparitives
UK living room textiles market share for Dunelm, 2016-18e
Retailer demogrpahics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
UK living room textiles market share for IKEA, 2016-18e
Retailer demogrpahics for IKEA, 2018
Customer share overall by category for IKEA, 2018
UK living room textiles market share for B&M, 2016-18e
Retailer demogrpahics for B&M, 2018
Customer share overall by category for B&M, 2020
UK living room textiles market share for Wilko, 2016-18e
Retailer demogrpahics for Wilko, 2018
Customer share overall by category for Wilko, 2018
UK living room textiles market share for ASDA, 2016-18e
Retailer demogrpahics for ASDA, 2018
Customer share overall by category for ASDA, 2018
UK living room textiles market share for Primark 2018
UK living room textiles market share for Amazon 2018
Overall penetration for UK living room textiles, 2018
Profile by demographic for UK living room textiles, 2018
Penetration by region for UK living room textiles, 2018
Overall penetration for Cushions & cushion covers, 2018
Profile by demographic for Cushions & cushion covers, 2018
Penetration by region for Cushions & cushion covers, 2018
Overall penetration for Sofa covers and throws, 2018
Profile by demographic for Sofa covers and throws, 2018
Penetration by region for Sofa covers and throws, 2018
Overall penetration for beanbags, 2018
Profile by demographic for beanbags, 2018
Penetration by region for beanbags, 2018
Penetration by product for Cushions and cushion covers, 2018
Penetration by product for Sofa covers and throws, 2018
Penetration by product for beanbags, 2018
Research process for UK living room textiles, 2018
Time spent on research process for UK living room textiles, 2018
What did customers research when buying UK living room textiles, 2018
Purchase motivation for overall UK living room textiles, 2018
Price/ quality concerns by UK living room textiles subcategories, 2018
Average spend by living room textiles subcategories, 2018
Average spend by living room textiles products, 2018
Retailer usage for overall UK living room textiles, 2018
Retailer usage for UK living room textiles subcategories, 2018
Retailer convesion rates for UK living room textiles 2018
Retailer usage by demographic for UK living room textiles, 2018
Drivers of retailer choice, 2018
Drivers of retailer choice, categorised, 2018
Retailer usage by segment, 2018
Channel usage when researching UK living room textiles, 2018
Channel usage when purchasing UK living room textiles, 2018
Online fulfilment for UK living room textiles, 2018
