Summary

Manuka essential oil is sourced from manuka trees that are native to New Zealand. Similar to Australian tea tree oil, manuka essential oil is gaining acclaim for its claimed natural antimicrobial, antiseptic, antifungal, and anti-inflammatory properties.

Manuka essential oil is a natural essential oil with promising antimicrobial and anti-inflammatory properties. Its bioactive properties make it suitable for a wide range of make-up, skincare, and haircare products.

Scope

- Manuka essential oil has the potential to address the growing demand for beauty, personal care, and household cleaning products with antimicrobial properties, particularly amid the COVID-19 pandemic.
- Essential oils such as mānuka can be key ingredients for developing "clean" cosmetics.
- The backstory of its use since ancient times is a key factor that can accelerate the global uptake of mānuka essential oil.

Reasons to Buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.