Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.

This new report from VPGMarketResearch.com provides strategic assessment of AkzoNobel's technological know-how, marketing tactics and strategic directions in the global paint and coatings market.

TECHNOLOGICAL KNOW-HOW

- Internally developed and acquired technologies, and other related capabilities.

- Proprietary processes.

MARKETING TACTICS

- Major promotional tactics.

- Distribution approaches.

STRATEGIC DIRECTION

- Business, new product development and marketing strategies.

- Strengths and weaknesses.

- Acquisitions, joint ventures, divestitures.