Summary

"Home Retailing in New Zealand, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to New Zealand retail environment. In addition, it analyzes the key consumer trends influencing New Zealand home industry.

Home sales reached NZ$12.7 billion in 2017 and are forecast to grow at a CAGR of 5.8% during 2017-2022. Growth in the sector is attributed to increasing purchasing power and rising household consumption in the country. Additionally, government initiatives are will boost sector sales.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in home sector
- Qualitative and quantitative insights of changing retail dynamics in home sector.

Scope

- New Zealand retail market is forecasted to grow at a CAGR of 4.9% during 2017-2022
- Growing government initiatives and housing projects to boost sector sales
- Growing wealth and population in the country will fuel category sales
- Category remains the largest accounting for 63.2% of total sector sales in 2017
- Homeware sales growth are projected to rise due to improved purchasing power
- Home related specialists dominate the market in terms of sales
- Online sales to almost double by 2022
- Mass market local players dominate the sector
- PlaceMakers registered the highest sales growth during 2016-2017.

Reasons to buy

- Gain a comprehensive knowledge on home sector in the New Zealand retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the food and grocery market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in New Zealand retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Companies Mentioned
Bunnings
The Warehouse
Mitre 10
PlaceMakers
Harvey Norman
Briscoes Homeware
Countdown Supermarkets
Guthrie Bowron
Kmart
Danske Mobler