Summary

"Home Retailing in Hungary, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Hungary retail environment. In addition, it analyzes the key consumer trends influencing Hungary home industry.

Home sector sales reached Ft581.8 billion in 2017 and are forecast to grow at a CAGR of 4.3% over the next five years to reach Ft718.1 billion by 2022. Growth in the sector is driven by strong economic growth, a buoyant housing market, and record low interest rates.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in home sector
- Qualitative and quantitative insights of changing retail dynamics in home sector.

Scope

- Hungary retail market is forecasted to grow at a CAGR of 4.7% during 2017-2022
- Recovering economy and buoyant housing market to drive sector growth
- Sector to benefit from an improving housing market
- Growing housing market supports growth in home improvement & gardening
- Expanding offers and innovative products drive growth
- Specialists account for a major share of the overall sector sales
- Online sales to more than double in the forecast period
- The top 10 retailers accounted for 60% share in 2017
- All the top 10 retailers operate in the mass middle segment.

Reasons to buy

- Gain a comprehensive knowledge on home sector in the Hungary retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the home market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Hungary retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Companies Mentioned
OBI
IKEA
JYSK Nordic
Praktiker
kika-Leiner
MÖMax
Starkl
Möbelix
Bauhaus
Spar