Summary

Germany: Home - Market Shares Summary Forecasts to 2023 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Germany retail environment. In addition, it analyzes the key consumer trends influencing Germany home industry

Home sector sales in the country is forecast to increase from €103.9 billion in 2018 to €119.3 billion by 2023, growing at a CAGR of 2.8%. The growth is largely driven by a strong housing market and increasing immigration in the country.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in home category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in home sector
- Qualitative and quantitative insights of changing retail dynamics in home sector

Scope

- A strong housing market to aid growth in the home sector
- Furniture & floorcoverings to register slightly better growth between 2018 and 2023
- Home improvement & gardening largest segment but growth slowing with little store expansion
- Homewares category registers strongest growth in the overall sector during 2018-2023
- Online and value retail taking share, but sector still dominated by home specialists

Reasons to buy

- Gain a comprehensive knowledge on home sector in the Germany retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the home market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Germany retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share