Summary
Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $15.5 billion in 2021, representing a compound annual growth rate (CAGR) of 0.4% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $10.5 billion, equivalent to 67.5% of the industry's overall value.
- Sales of movies in downloadable digital format growing after a long period of decline, with revenues in the music and video segment up by 8.2% in 2021.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Brazil media market by value in 2022?
- What will be the size of the Brazil media market in 2027?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Globo Comunicacao e Participacoes S.A.
8.3. AT&T Inc
8.4. Globo Comunicacao e Participacoes S.A.
8.5. Omnicom Group, Inc.
8.6. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil media industry value: $ billion, 2017-22(e)
Table 2: Brazil media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Brazil media industry category segmentation: $ billion, 2017-2022
Table 4: Brazil media industry geography segmentation: $ billion, 2022(e)
Table 5: Brazil media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Globo Comunicacao e Participacoes S.A.: key facts
Table 11: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 12: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 13: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 14: AT&T Inc: key facts
Table 15: AT&T Inc: Annual Financial Ratios
Table 16: AT&T Inc: Key Employees
Table 17: AT&T Inc: Key Employees Continued
Table 18: Globo Comunicacao e Participacoes S.A.: key facts
Table 19: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 20: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 21: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 22: Omnicom Group, Inc.: key facts
Table 23: Omnicom Group, Inc.: Annual Financial Ratios
Table 24: Omnicom Group, Inc.: Key Employees
Table 25: Omnicom Group, Inc.: Key Employees Continued
Table 26: The Walt Disney Company: key facts
Table 27: The Walt Disney Company: Annual Financial Ratios
Table 28: The Walt Disney Company: Key Employees
Table 29: The Walt Disney Company: Key Employees Continued
Table 30: Brazil size of population (million), 2018–22
Table 31: Brazil gdp (constant 2005 prices, $ billion), 2018–22
Table 32: Brazil gdp (current prices, $ billion), 2018–22
Table 33: Brazil inflation, 2018–22
Table 34: Brazil consumer price index (absolute), 2018–22
Table 35: Brazil exchange rate, 2017–21
List of Figures
Figure 1: Brazil media industry value: $ billion, 2017-22(e)
Figure 2: Brazil media industry category segmentation: $ billion, 2017-2022
Figure 3: Brazil media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Brazil media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Brazil, 2022
Figure 6: Drivers of buyer power in the media industry in Brazil, 2022
Figure 7: Drivers of supplier power in the media industry in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2022
