Summary

"Payments in Canada 2017: What Consumers Want", report examines the consumer payments market in Canada, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. The report also examines the main regulatory players overseeing the market.

Canada is a developed and highly competitive payment card market - with pay-later and debit card penetration rates of 219.9 and 85.4 per 100 individuals in 2017. Canadian consumers are avid users of payment cards, with frequency of use at 101.2 transactions per card. While credit cards dominate in terms of spending, debit cards are more frequently used at the POS, with this figure the highest among its peers. This is largely a reflection of the continuing migration of low-value cash payments to payment cards, as well as increased usage of contactless debit cards. Newer technologies such as mobile wallets are also gaining traction in the country with the launch of popular international payment solutions such as Apple Pay, Samsung Pay, and Android Pay. In addition, widespread use of contactless payments - backed by well-established contactless payment infrastructure - is anticipated to further drive electronic payments in Canada.

It provides in-depth analysis of the following -
- Analyzes consumer attitudes to financial services by lifestage.
- Analyzes the major payment card types in terms of both card holding and usage.
- Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.
- Considers consumer attitudes towards P2P tools, mobile payment tools, and contactless cards, and how companies in Canada are deploying these tools to meet customer needs.
- Explores the online payment market in Canada by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.

Scope

- Interac - which is a non-profit organization - has a monopoly in the Canadian debit card market. Interac Association was established in 1984 by five leading banks: RBC, CIBC, Scotiabank, TD Bank, and Desjardins.
- The average interchange fee charged on Visa and Mastercard pay-later cards in Canada is now more than 1.5%, which is much higher compared to the 0.3% charged in the EU. As this has resulted in high card-acceptance costs, many merchants in Canada have raised concerns.
- According to Payments Canada’s Canadian Payment Methods and Trends report, contactless volumes and values increased by 81% and 78% in 2016. According to the same report, the number of contactless transactions increased significantly, totaling 1.1 billion with credit cards and 1 billion with debit cards.

Reasons to buy

- Understand the key facts and figures in the consumer payments market in Canada.
- Learn what trends drive consumer behavior at the macro level and plan your strategy accordingly.
- Find out what products the major competitors are launching in the market.
- Discover consumer sentiments towards various payment tools in the Canadian market and use this knowledge to inform product design.

Companies Mentioned

Royal Bank of Canada
TD Canada Trust
Canadian Imperial Bank of Commerce
Bank of Montreal
Desjardins
Visa
Mastercard
American Express