Competitive global mobile market sees the rise of regional leadersThe global mobile market has become far more competitive in most markets around the world due to liberalisation, the rise of Over-The-Top (OTT) providers and, in some cases, the introduction of MVNOs. In addition, as operators go hunting for new revenue streams, there has been much regional and international expansion occurring - along with consolidation.
Amongst this competitive and challenging environment, a number of countries and operators have emerged as stand-outs in the various regions. In this report, BuddeComm has selected a large mobile market from each region and provided information on the major mobile operators and MVNOs for each country. Countries selected for inclusion in this edition of the report include: Nigeria; China; Australia; USA; Russia; Germany; United Arab Emirates and Brazil.
Across Asia, a total of around 3.8 billion mobile subscribers are being served by a large number of mobile operators. The operators are continuing to drive the market, expanding it by between 5% and 10%. Whilst the overall growth rate in the region has moderated the sheer numbers are impressive. China, India and Indonesia are the leading countries in terms of mobile subscriber base and subsequently China Mobile, China Unicom and Bharti are the leading mobile operators based on subscribers.
In all but a few tightly controlled telecom markets in Africa there is effective competition between market operators. This is particularly evident in larger markets including South Africa, Nigeria and Kenya, which all also benefit from a vibrant MVNO presence. Many countries are also served by a small number of regional operators which have footprints across multiple countries. These include Orange, Bharti Airtel, Millicom (Tigo) and MTN. These operators can capitalise on scale, and deliver experience gained in one market to benefit deployment of services in another.
Latin America’s mobile market is dominated by four multinational operators, which together account for about 75% of the region’s subscribers. This proportion has been stable for a number of years but is being slowly eroded as regulatory measures facilitate the entry of MVNOs. In part this has been made possible by regulators setting aside auctioned spectrum for new market entrants, and by auction rules which oblige licensees of some spectrum bands to host MVNOs.
The USA has one of the largest mobile markets in the world. While still feeling the effects of the largest economic recession since the Great Depression, the US mobile market continues to grow strongly as the majority of the US population uses mobile phones and the popularity of mobile data services continues to grow unabated.
While mobile communications and broadband are driving Europe’s overall telecom sector, there remains a need for further investment in networks and spectrum to address consumer need for bandwidth. The German mobile market is the largest in Europe, with about 118 million subscribers generating the largest revenue in the telecom sector. In common with most markets the main area of growth is in mobile data, with the number of mobile broadband subscribers having increased rapidly in recent years on the back of extensively available 3G and LTE networks.
Russia’s mobile market is also one of the largest in Europe in terms of the number of subscribers. The market was long dominated by three major national mobile network operators (MNOs) while a number of other operators offering services at a regional level have undergone consolidation.
There are a number of countries across the Middle East offering progressive and increasingly competitive mobile markets. Saudi Arabia, Jordan and Israel, for example, offer highly competitive mobile markets while Kuwait, Qatar, Bahrain and the UAE have high mobile penetration leading to an increased focused on mobile broadband offerings by the operators.
Key developments:
The top mobile operators in Asia have a combined market share of 70% of the total regional mobile subscriber base.
Mexico’s América Móvil is the largest player in the Latin American region, operating in a large number of countries. The second largest operator in Latin America remains Telefónica, operating under the Movistar brand in all markets except Brazil, where it operates under the Vivo brand.
South Africa’s MTN Group has operations in 22 countries in Africa and the Middle East.
AT&T is the largest provider of mobile and fixed-line telephony services in the US.
The saturated mobile voice market in Western European countries has in recent years encouraged established mobile network operators (MNOs) to seek opportunities in Eastern European markets. This trend is expected to develop further in coming years as MNOs continue to face revenue pressure from regulatory measures and intense domestic competition. All countries in the Gulf Cooperation Council (GCC) have extremely high mobile penetration, and the UAE is no exception – indeed, it boasts one of the world’s highest mobile penetration rates.
'
1. Global mobile market overview
1.1 Key global trends for telcoms industry
1.2 Key global mobile statistics and operators
2. Latin America mobile market
2.1 Statistical overview of major operators by subscribers
2.2 Brazil – major mobile operators
2.2.1 Vivo (Telefônica Brasil)
2.2.2 TIM Brasil
2.2.3 Claro
2.2.4 Oi
2.2.5 Nextel Brasil
2.2.6 CTBC/Algar Telecom
2.2.7 Sercomtel Celular
2.2.8 Unicel/Aeiou (defunct)
2.2.9 MVNOs
3. Asia mobile market
3.1 Mobile operators – leading mobile operators by subscribers
3.2 China – major mobile operators
3.2.1 China Mobile Ltd (CML)
3.2.2 China Telecom
3.2.3 China Unicom
3.2.4 MVNOs
4. Pacific mobile market
4.1 Australia – major mobile operators
4.1.1 Telstra
4.1.2 SingTel Optus
4.1.3 Vodafone Hutchison Australia (VHA)
4.1.4 MVNOs
5. Africa mobile market
5.1 Africa – mobile subscribers and penetration in selected countries
5.2 Africa – mobile broadband subscribers and penetration in selected countries
5.3 Nigeria – major mobile operators
5.3.1 Major GSM mobile operators
5.3.2 Major CDMA mobile operators
6. North America mobile market
6.1 USA – major mobile operators
6.1.1 AT&T
6.1.2 Verizon
6.1.3 T-Mobile US
6.1.4 MetroPCS
6.1.5 Sprint Corporation
6.2 MVNOs
6.2.1 Google
7. Europe mobile market
7.1 Germany – major mobile operators
7.1.1 Telekom Deutschland
7.1.2 Vodafone
7.1.3 E-Plus
7.1.4 O2 Germany
7.1.5 MVNOs
7.1.6 Regional operators
7.2 Russia – major mobile operators
7.2.1 Mobile TeleSystems (MTS)
7.2.2 VimpelCom (Beeline)
7.2.3 MegaFon
7.2.4 Tele2 Russia
7.2.5 SMARTS Group
7.2.6 Uralsvyazinform
7.2.7 Rostelecom
7.2.8 VolgaTelecom
7.2.9 Skylink
7.2.10 MVNOs
8. Middle East mobile market
8.1 United Arab Emirates – major mobile operators
8.1.1 Etisalat
8.1.2 du (Emirates Integrated Telecommunications Company)
Table 1 – Global - telecom statistics at a glance – 2013; 2016
Table 2 – Regional - mobile subscribers – 2009 – 2015
Table 3 – Global - top 16 mobile parent carriers by subscribers – 2014
Table 4 – LAC’s major mobile operators – subscribers – 2010 – 2014
Table 5 – América Móvil – subscribers in the LAC region – 2010 - 2014
Table 6 – Telefónica – subscribers in the LAC region – 2010 - 2014
Table 7 – Telecom Italia – subscribers in the LAC region – 2010 - 2014
Table 8 – Millicom International Cellular – subscribers in the LAC region – 2010 - 2014
Table 9 – Brazil – Mobile operators’ market share – 2002 - 2015
Table 10 – Brazil – 3G/mobile broadband market share by operator – 2009 – 2015
Table 11 – Brazil – Vivo mobile revenue (R$) – 2010 - 2014
Table 12 – Brazil – Vivo financial data (€) – 2013 - 2015
Table 13 – Brazil – Vivo mobile subscribers – 2002 - 2015
Table 14 – Brazil – Vivo/Telemig– mobile subscribers (historic) – 2002 - 2007
Table 15 – TIM Brasil – mobile financial data – 2010 - 2015
Table 16 – TIM Brasil – mobile subscribers – 2002 - 2015
Table 17 – Brazil – Claro mobile revenue – 2010 - 2015
Table 18 – Brazil – Claro – mobile subscribers – 2002 - 2015
Table 19 – Brazil – Oi mobile revenue by sector – 2012 - 2015
Table 20 – Brazil – Oi – mobile subscribers – 2002 - 2015
Table 21 – Brazil – Oi/Amazônia/BrT – mobile subscribers –2002 - 2008 (historic)
Table 22 – Brazil – NII Holdings mobile revenue (R$) – 2012 - 2014
Table 23 – Nextel Brazil revenue (US$) – 2010 - 2015
Table 24 – Nextel Brazil – mobile subscribers – 2002 - 2015
Table 25 – Brazil – Algar Telecom mobile revenue – 2009 - 2014
Table 26 – Brazil – Algar Telecom mobile subscribers – 2003 - 2015
Table 27 – Brazil – Sercomtel – mobile subscribers – 2003 - 2015
Table 28 – Brazil – MVNO subscribers – 2012 - 2014
Table 29 – Brazil – Port Seguro mobile subscribers – 2012 - 2014
Table 30 - Asia – total mobile subscribers – 2002 - 2015
Table 31 – Top fifteen countries in Asia by mobile subscribers – 2010- 2015
Table 32 – Top fifteen countries in Asia by mobile penetration - 2010 - 2015
Table 33 – Asia - top mobile operators by subscribers – 2012 - 2015
Table 34 – China Mobile revenue, capex, EBITDA margin, net profit – 2000 - 2015
Table 35 – CAPEX breakdown – 2014 - 2015
Table 36 – China Mobile ARPU – 1997 – 2015
Table 37 – China Mobile data services revenue breakdown – 2010 – 2015
Table 38 – China Mobile subscribers, annual change, and market share – 1997 – 2015
Table 39 – China Telecom mobile and 3G/4G subscribers and ARPU – 2002 – 2015
Table 40 – China Telecom – SMS messages sent and Mobile Ring Tone subscribers – 2010 - 2014
Table 41 – China Unicom 2G and 3G/4G subscribers – 2002 – 2015
Table 42 - China Unicom 2G and 3G/4G Blended MOU – 2002 – 2014
Table 43 – China Unicom 2G and 3G/4G ARPU– 2008 – 2015
Table 44 – China Unicom – WO App store registered users – 2011 – 2014
Table 45 – China Unicom – Mobile music subscribers – 2011 – 2014
Table 46 – China Unicom – Number of GSM and 3G/4G base stations – 2010 - 2014
Table 47 – Telstra - Overview of mobile subscribers – 2008 - 2014
Table 48 – Optus revenue – 2012 - 2015
Table 49 – Optus mobile pre/postpaid customers – 2008 - 2015
Table 50 – VHA subscribers by type – 2009 – 2015
Table 51 – VHA MVNO customers – 2014 – 2015
Table 52 – Mobile subscribers share by MNO and MVNO – 2014 – 2015
Table 53 – Africa - active mobile subscribers in selected countries – 2011 - 2015
Table 54 – Africa - active mobile penetration in selected countries – 2011 - 2015
Table 55 – Africa - active mobile broadband subscribers in selected countries – 2011 - 2015
Table 56 – Africa - active mobile broadband penetration in selected countries – 2011 - 2015
Table 57 – MTN Nigeria mobile subscribers – 2011 - 2015
Table 58 – MTN Nigeria financial data – 2010 - 2014
Table 59 – MTN Nigeria ARPU – 2002 - 2014
Table 60 – Zain Nigeria ARPU – 2006 - 2009
Table 61 – Airtel Nigeria mobile subscribers – 2011 - 2015
Table 62 – Globacom Nigeria mobile subscribers – 2011 - 2015
Table 63 – Etisalat Nigeria mobile subscribers – 2011 - 2015
Table 64 – Etisalat Nigeria mobile revenue – 2013 - 2014
Table 65 – Nigeria - CDMA subscribers by operator – 2011 - 2014
Table 66 – Starcomms Nigeria total and mobility/mobile subscribers – 2005 – 2014
Table 67 – Visafone Nigeria mobile subscribers – 2009; 2013 - 2015
Table 68 – USA - AT&T wireless financial data – 2009 - 2015
Table 69 – USA - AT&T wireless financial data by sector– 2010 - 2013
Table 70 – USA - AT&T wireless subscribers – 2002 - 2015
Table 71 – USA - Verizon wireless financial data by sector– 2010 - 2015
Table 72 – USA - Verizon wireless subscribers – 2005 - 2015
Table 73 –T-Mobile USA wireless subscribers – 2003 - 2015
Table 74 –T-Mobile USA own-branded subscribers – 2003 - 2015
Table 75 – T-Mobile USA ARPU (annualised) – 2009 - 2015
Table 76 – T-Mobile USA financial data – 2010 - 2015
Table 77 – MetroPCS USA financial data – 2007 - 2012
Table 78 – MetroPCS USA financial data – 2007 - 2012
Table 79 – Sprint USA financial data – 2009 - 2015
Table 80 – Sprint USA subscribers – 2010 - 2015
Table 81 – Sprint USA blended ARPU – 2010 - 2015
Table 82 – Germany - Telekom Deutschland mobile financial data – 2005 - 2015
Table 83 – Germany - Telekom Deutschland subscribers – 2001 - 2015
Table 84 – Germany - Telekom Deutschland average consumer monthly churn – 2009 - 2015
Table 85 – Vodafone Germany ARPU – 2008 - 2015
Table 86 – Vodafone Germany customer churn – 2007 - 2015
Table 87 – Vodafone Germany – voice and data usage – 2005 - 2015
Table 88 – Vodafone Germany mobile subscribers – 2006 - 2015
Table 89 – Vodafone Germany – financial data – 2003 - 2016
Table 90 – Vodafone Germany - mobile customer cost – 2007 - 2016
Table 91 – Germany - E-Plus mobile revenue (historic) – 2006 - 2014
Table 92 – Germany - E-Plus – revenue and traffic (historic) – 2006 - 2014
Table 93 – Germany - E-Plus subscribers by sector (historic) – 2006 - 2014
Table 94 – Germany - E-Plus ARPU by sector (historic) – 2006 - 2014
Table 95 – Germany - E-Plus net adds: prepaid/contract (historic) – 2006 - 2014
Table 96 – Germany - E-Plus annualised customer churn (historic) – 2008 - 2014
Table 97 – Germany - O2 subscribers – contract and prepaid – 2005 - 2015
Table 98 – Germany - O2 monthly ARPU – 2006 - 2015
Table 99 – Germany - O2 mobile revenue – 2006 - 2015
Table 100 – Germany - O2 mobile revenue by type – 2011 - 2015
Table 101 – Germany - Freenet Group subscribers – 2007 - 2015
Table 102 – Germany Freenet Group ARPU – 2007 - 2015
Table 103 – Germany Freenet (mobile) financial data – 2007 - 2015
Table 104 – Germany - Drillisch financial data – 2011 - 2015
Table 105 – Germany - Drillisch mobile subscribers – 2012 - 2015
Table 106 – MTS mobile financial data (Russia, $) – 2004 - 2012
Table 107 – MTS mobile financial data (Russia, RUB) – 2004 - 2015
Table 108 – MTS Russia subscribers – 2004 - 2015
Table 109 – MTS Russia MOU, churn and annualised ARPU – 2001 - 2015
Table 110 – MTS Russia annualised VAS – 2004 - 2015
Table 111 – MTS Russia mobile data traffic by type – 2014 - 2015
Table 112 – MTS Russia mobile data use by device type – 2014 - 2015
Table 113 – VimpelCom mobile subscribers (Russia) – 2005 - 2015
Table 114 – VimpelCom ARPU and MOU (Russia) – 2007 - 2015
Table 115 – VimpelCom mobile financial data (Russia) – 2007 - 2015
Table 116 – MegaFon Russia - consolidated financial data – 2007 - 2015
Table 117 – MegaFon Russia - mobile revenue – 2005 - 2015
Table 118 – MegaFon Russia - mobile subscriber data – 2008 - 2015
Table 119 – Tele2 Russia - financial data (historic) – 2007 - 2012
Table 120 – Tele2 Russia - subscribers – 2007 - 2015
Table 121 – T2 RTK Russia - financial data – 2014- - 2015
Table 122 – SMARTS Group Russia subscribers – 2009 - 2015
Table 123 – SMARTS Group Russia financial data – 2006 - 2013
Table 124 – SMARTS mobile Russia revenue by type – 2010 - 2011
Table 125 – Rostelecom Russia mobile subscribers (historic) – 2010 - 2014
Table 126 – Rostelecom Russia mobile revenue – 2008 - 2014
Table 127 – Rostelecom Russia mobile ARPU – 2011 - 2014
Table 128 – VolgaTelecom Russia mobile revenue – 2007 - 2010
Table 129 – VolgaTelecom Russia mobile subscribers – 2007 - 2010
Table 130 – VolgaTelecom Russia MOU and ARPU – 2007 - 2010
Table 131 – Middle Eastern countries – mobile subscribers, annual change and penetration – 2014 - 2015
