Summary

Australia Smoking Tobacco, 2021, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Australian Smoking Tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

The Australian market for tobacco products is in long-term decline with rising prices, driven by tax hikes, the main reason. In Australia, the FCT market is by far the largest market, with volumes at 2,200 tons in 2020. This compares to only five tons for pipe tobacco. Production of smoking tobacco in Australia is in the hands of the two main global manufacturers, BAT and Imperial Tobacco. The Australian government has been using tax policies to reduce tobacco use, although the effect has been to move cigarette smokers towards FCT and the non-duty paid sector. The result has been to encourage companies such as Imperial to develop cigarette brands for the FCT market.

Scope

- The Australian tobacco market is dominated by manufactured cigarettes. Although volumes were down in 2020, this is still equivalent to 85.0% of all tobacco volumes in the country.
- Smoking tobacco accounted for 14.5% of total volume sales in 2020. This is up on 8.2% in 2010 and reflects the recent growth in the popularity of loose tobacco, which is priced competitively against manufactured cigarettes.
- Using the ratio of one FCT cigarette being equivalent to 0.8g, total consumption of FCT cigarettes was 2.84 billion pieces in 2019 with a fall in 2020.

Reasons to Buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.