Summary
Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The South African advertising industry had total revenues of $3,695.8m in 2018, representing a compound annual growth rate (CAGR) of 4.8% between 2014 and 2018.
The retailer segment was the industry's most lucrative in 2018, with total revenues of $981.0m, equivalent to 26.5% of the industry's overall value.
Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts
Reasons to buy
- What was the size of the South Africa advertising market by value in 2018?
- What will be the size of the South Africa advertising market in 2023?
- What factors are affecting the strength of competition in the South Africa advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's advertising market?
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Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: South Africa advertising industry value: $ million, 2014-18
Table 2: South Africa advertising industry category segmentation: $ million, 2018
Table 3: South Africa advertising industry geography segmentation: $ million, 2018
Table 4: South Africa advertising industry value forecast: $ million, 2018-23
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: Omnicom Group, Inc.: key facts
Table 13: Omnicom Group, Inc.: key financials ($)
Table 14: Omnicom Group, Inc.: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (£)
Table 18: WPP plc: key financial ratios
Table 19: South Africa size of population (million), 2014-18
Table 20: South Africa gdp (constant 2005 prices, $ billion), 2014-18
Table 21: South Africa gdp (current prices, $ billion), 2014-18
Table 22: South Africa inflation, 2014-18
Table 23: South Africa consumer price index (absolute), 2014-18
Table 24: South Africa exchange rate, 2014-18
List of Figures
Figure 1: South Africa advertising industry value: $ million, 2014-18
Figure 2: South Africa advertising industry category segmentation: % share, by value, 2018
Figure 3: South Africa advertising industry geography segmentation: % share, by value, 2018
Figure 4: South Africa advertising industry value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the advertising industry in South Africa, 2018
Figure 6: Drivers of buyer power in the advertising industry in South Africa, 2018
Figure 7: Drivers of supplier power in the advertising industry in South Africa, 2018
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2018
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2018
Figure 10: Drivers of degree of rivalry in the advertising industry in South Africa, 2018
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 15: Omnicom Group, Inc.: revenues & profitability
Figure 16: Omnicom Group, Inc.: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
